Marketing campaigns incorporate seasonal conditions to enhance experience
Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Workshop Question - How does the season impact the way you market products?
Trend Themes
1. Seasonal Marketing - Marketers are taking a step further by introducing campaigns that specifically center around seasonal conditions, such as heat.
2. Interactive Advertising - The campaigns add an element of interactivity and playfulness to something otherwise considered mundane.
3. Heat-activated Packaging - Heat-activated designs have been a popular choice for packaging summery products such as beer in the past.
Industry Implications
1. Marketing and Advertising - Marketers can incorporate seasonal conditions in their campaigns to enhance the experience.
2. Retail and Fast Food - Businesses can creatively use heat-activated designs and interactive advertising to enhance customer experience.
3. Packaging and Printing - Packaging and printing companies can incorporate heat-activated designs to make their product more unique.
4 Featured, 35 Examples:
213,239 Total Clicks
Date Range:
May 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
