Brands take advantage of drive-thru nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products.
Workshop Question - How can your brand reinvent a nostalgic experience to make it more meaningful for today's consumer?
Trend Themes
1. Branded Drive-thrus - Companies are using drive-thrus as a promotional strategy for new products and meaningful customer engagement.
2. Convenient Mobile Locations - Mobile fast food drive-thrus and taco-tracking taxi rides are bringing food directly to consumers and creating unique experiences.
3. On-the-go Pop-ups - Pop-up drive-thrus, like the Cinnamon Toast Crunch and rosé wine services, offer temporary locations to appeal to customers where they are.
Industry Implications
1. Fast Food Industry - Companies like McDonald's are finding ways to bring their food to customers in new and unique ways.
2. Beauty Industry - Drive-thru beauty services, like GlastonBrow, allow for quick access to cosmetic services.
3. Beverage Industry - Wolffer Estate Vineyard's rosé drive-thru offers convenience to wine enthusiasts, providing them with an on-the-go option.
5 Featured, 44 Examples:
130,546 Total Clicks
Date Range:
Jun 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:
