Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
Mary Van Puymbroeck — May 25, 2017 — Lifestyle
References: instagram & ruzawines.winc
Canned beverages are currently having a resurgence in popularity with Millennial audiences and Ruza's Rosé is taking full advantage of this.
Favored for their portability and sleek branding capabilities, canned products are being embraced by more premium beverage brands who wouldn't have favored this packaging in the past. Ruza, a California Rosé manufacturer is one such brand. It claims that its product tastes exactly the same in a can, and the effervescent quality of the product lasts longer than if poured into a wine glass. Each can makes for a glass and a half of wine and three cans (the size of the standard packs they retail in) is the equivalent of one bottle.
Ruza's Rosé uses a direct press method for processing its grapes which gives the product its pretty pink color and is also how wine makers in Provence make their Rosé.
Favored for their portability and sleek branding capabilities, canned products are being embraced by more premium beverage brands who wouldn't have favored this packaging in the past. Ruza, a California Rosé manufacturer is one such brand. It claims that its product tastes exactly the same in a can, and the effervescent quality of the product lasts longer than if poured into a wine glass. Each can makes for a glass and a half of wine and three cans (the size of the standard packs they retail in) is the equivalent of one bottle.
Ruza's Rosé uses a direct press method for processing its grapes which gives the product its pretty pink color and is also how wine makers in Provence make their Rosé.
Trend Themes
1. Feminine Canned Wines - Opportunity to tap into the growing popularity of canned beverages and target Millennial audiences with sleek branding and portable packaging.
Industry Implications
1. Premium Beverage Brands - Disruptive innovation opportunity for premium beverage brands to embrace canned packaging and cater to the changing preferences of consumers.
2. Wine Manufacturing - Innovative wine makers can explore the direct press method to produce canned Rosé, offering convenience and longer shelf life to consumers.
3. Wine Retail - Retailers can benefit from selling canned wine packs that provide consumers with a convenient and equivalent alternative to traditional bottles of wine.
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