Brands make bold comments on social issues to take a public stance
Implications - No longer choosing to be a bystander, brands are making moves toward bolder, in-your-face marketing tactics that push on topics that are often sensitive or political in nature. Seeking to connect with consumers, brands are taking part in conversations around things like gender stereotypes and the state of the political environment to clearly showcase their stance on social issues. These examples speak to the rise of more straightforward marketing tactics, as well as the fact that brands are willing to take more risks when it comes to creating authentic connections with their consumers.
Workshop Question - What social and political issues most affect your core consumers? How can you speak to those issues more prominently in your products or marketing efforts?
Trend Themes
1. Bold Brand Stances - More brands are taking a public stance on sensitive or political topics to authentically connect with consumers.
2. Challenging Gender Stereotypes - Brands are breaking down gender barriers and featuring non-traditional ambassadors.
3. Empowering Women Empowerment - Brands are creating installations that empower women and celebrate their successes.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry is undergoing a transformation towards bolder, more authentic tactics.
2. Fashion and Beauty - Fashion and beauty brands are prioritizing ethical and animal-friendly production, and promoting gender neutrality.
3. Technology and Entrepreneurship - Digital native brands are leveraging technology to connect with consumers in meaningful ways and promote real-life connections.
