The New Benefit POREfessional Product Contains Mushroom Extract
Mishal Omar — May 24, 2017 — Marketing
References: benefitcosmetics & sephora
Benefit Cosmetics is perhaps most known for its POREfessional face primer, and it recently added a new product to its POREfessional collection in the form of a foundation.
The POREfessional: Pore Minimizing Makeup product is a matte foundation with light coverage that seeks to blur the appearance of pores and create an even skin tone and texture. It features a lightweight formula that controls oil for several hours, and is able to do this without clogging pores. It contains mushroom extract, which is known to reduce the appearance of pores, and comes with a sponge applicator that makes for simple application.
As of now, the new POREfessional makeup only comes in five shades that range from fair to medium-deep.
The POREfessional: Pore Minimizing Makeup product is a matte foundation with light coverage that seeks to blur the appearance of pores and create an even skin tone and texture. It features a lightweight formula that controls oil for several hours, and is able to do this without clogging pores. It contains mushroom extract, which is known to reduce the appearance of pores, and comes with a sponge applicator that makes for simple application.
As of now, the new POREfessional makeup only comes in five shades that range from fair to medium-deep.
Trend Themes
1. Pore-blurring Makeup - The use of mushroom extract as a pore-minimizing ingredient for makeup products can revolutionize the beauty industry, offering a new way to achieve a flawless complexion.
2. Lightweight Foundations - The market for lightweight foundations that provide a matte finish and control oil without clogging pores is growing, with mushroom extract being a key ingredient to look out for.
3. Pore-reduction Skincare - The trend towards reducing pore size in cosmetic products is likely to continue, and skincare companies can capitalize on using mushroom extract as a natural ingredient to shrink pores.
Industry Implications
1. Beauty Industry - Beauty companies can incorporate mushroom extract into their makeup and skincare products as a natural and effective way to blur pores, offering a unique selling point for consumers.
2. Cosmetics Industry - Leveraging mushroom extract in cosmetics can create a new market for pore-minimizing products and rival traditional pore-refining ingredients, such as retinol and salicylic acid.
3. Natural Cosmetics Market - The use of mushroom extract as a natural ingredient in pore-minimizing makeup and skincare fits well with the trend towards cleaner, greener beauty products that are gentle yet effective, offering an opportunity for natural cosmetics companies to expand their product lines.
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