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Provocative Conservation

Ocean conservation activists turn to provocative solutions and campaigns

Implications - Brands and non-profits committed to ocean conservation are turning to more provocative campaigns and solutions to draw people to the cause. Following in the footsteps of activism led by the likes of PETA, this shift underscores the continued relevance of controversial marketing for the high impact, visceral emotions it can bring to the surface – accelerating consumer-led change as a result.
Workshop Question - In what way could your brand/organization tap into more controversial marketing tactics? What platforms or issues would you tap into?
Trend Themes
1. Provocative Campaigns - There is a growing trend for brands and non-profits to use provocative campaigns to raise awareness of marine conservation.
2. Plastic Waste Reduction - The reduction of plastic waste in the ocean is becoming an increasingly important trend, with many innovative solutions being developed by businesses and organizations alike.
3. Charitable Collaborations - Charitable collaborations between global brands and non-profits are increasing as the importance of supporting conservation efforts gains more attention.
Industry Implications
1. Non-profit - Non-profit organizations focused on marine conservation have the opportunity to create provocative campaigns to drive awareness of the plastic waste issue in the ocean.
2. Food & Beverage - The food and beverage industry can promote ocean conservation by offering products, like Ocean Blu Vodka Soda, that donate proceeds to marine life initiatives.
3. Fashion & Apparel - The fashion and apparel industry has the opportunity to support ocean conservation by partnering with initiatives like adidas and Parley’s ‘Run for the Oceans’ event.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
213,812 Total Clicks
Date Range:
Feb 16 — Jul 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Water Pollution-Exposing Photography
Water Pollution-Exposing Photography
Benjamin Von Wong Makes a Statement with Mermaids
Benjamin Von Wong is an artist known for the work he does in or around water, and he recently created a mermaid-themed photo series that makes a poignant statement about the current state of the... MORE
play_circle_filledCharitable Running Collaborations
Charitable Running Collaborations
adidas and Parley Take Action to Protect our Oceans
adidas and Parley paired up by calling on the brands’ global communities to unite in one movement against marine plastic pollution. ‘Run for the Oceans’ is a 5KM race where adidas... MORE
Provocative Plastic-Repurposing Campaigns
Provocative Plastic-Repurposing Campaigns
MTV's 'Ocean Dildos' Seek to Repurpose Plastic Waste
In a new provocative campaign, MTV’s ‘Ocean Dildos’ seeks to target the Millennial demographic to inspire this generation to be more environmentally conscious consumers. The... MORE
Ocean Conservation-Focused Vodkas
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
Ocean Blu Vodka Soda is a new alcoholic beverage, which is produced in British Columbia. The brand uses the slogan “Drink well and do good with Ocean Blu Vodka Soda,” speaking to its... MORE
Ecological Plastic Rings
Ecological Plastic Rings
Saltwater Brewery Creates Digestible Six-Pack Packaging to Reduce Waste
To help reduce the amount of waste that is found in the oceans, Saltwater Brewery has put together a digestible plastic ring design for its beer products that is ecological as well as compostable.... MORE
GPS-Carrying Vultures
GPS-Carrying Vultures
This City is Equipping Black Vultures with GoPros to Locate Illegal Dumps
The city of Lima, Peru, is equipping a fleet of black vultures with GoPro cameras in order to locate illegal dumps. While most cities struggle with waste disposal, Lima’s illegal dumps are of... MORE

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