Street artists collaborate with mainstream fashion designers
Implications - Once considered to be a defiant culture that was largely stigmatized, street art is now popping up in the mainstream in the form of collaborations between street artists and fashion designers. This shift comes as brands seek to overthrow tradition to better and more authentically appeal to younger generations, considering their vast online presence and general purchasing power.
Workshop Question - How can your brand create authentic connections with Millennials and Gen Z?
Trend Themes
1. Street Art Goes Mainstream - Brands are collaborating with street artists to appeal to younger generations.
2. Graffiti-printed Apparel - Designers are creating versatile graffiti-printed apparel suitable for formal and casual wear.
3. Artist-created Clothing - Fashion labels are incorporating artwork and drawings by artists on garments.
Industry Implications
1. Fashion Industry - Fashion labels are collaborating with street artists and incorporating graffiti prints into their collections.
2. Streetwear Industry - Streetwear brands are collaborating with street artists to create limited edition collections.
3. Art Industry - Artists are getting more recognition and exposure through their collaborations with fashion brands.
5 Featured, 45 Examples:
172,012 Total Clicks
Date Range:
Aug 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
