McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
Laura McQuarrie — May 2, 2017 — Marketing
References: mcdonalds & brandeating
McDonald's recently unveiled a new collection of Signature Crafted Recipes, which includes a trio of sandwiches that are served with a unconventional fast food fork.
The new Signature Crafted Recipes sandwich menu includes options like Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon, each of which is served with an assortment of gourmet toppings. Since the idea is that some toppings will inevitably fall off of the loaded sandwiches, McDonald's is providing a 'Frork' to pick up any stray pieces. The Frork is a silicone utensil that includes a space for three to four fries to be slotted in, effectively creating the prongs of a fork. McDonald's is calling its Frork "Uselessly Useful" in its official tagline.
For St. Patrick's Day this year, McDonald's also experimented with the creation of a 3D-printed drinking straw to go with its Chocolate Shamrock Shake.
The new Signature Crafted Recipes sandwich menu includes options like Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon, each of which is served with an assortment of gourmet toppings. Since the idea is that some toppings will inevitably fall off of the loaded sandwiches, McDonald's is providing a 'Frork' to pick up any stray pieces. The Frork is a silicone utensil that includes a space for three to four fries to be slotted in, effectively creating the prongs of a fork. McDonald's is calling its Frork "Uselessly Useful" in its official tagline.
For St. Patrick's Day this year, McDonald's also experimented with the creation of a 3D-printed drinking straw to go with its Chocolate Shamrock Shake.
Trend Themes
1. Signature Crafted Recipes - Opportunity for fast food chains to create unique and customizable sandwiches with gourmet toppings, enhancing the customer experience.
2. Unconventional Utensils - Potential for the development of innovative utensils like the 'Frork' to solve specific dining challenges and add novelty to the dining experience.
3. 3d-printed Accessories - Integration of 3D-printing technology into the fast food industry to create unique and functional accessories like the 3D-printed drinking straw for promotional purposes.
Industry Implications
1. Fast Food - Fast food chains can embrace the trend of Signature Crafted Recipes and offer customizable sandwich options to attract and retain customers.
2. Hospitality - Restaurants and cafes can explore the concept of unconventional utensils to enhance the dining experience and differentiate themselves from competitors.
3. Promotional Products - Companies can leverage 3D-printing technology to create unique and attention-grabbing promotional accessories for marketing campaigns.
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