Nutritious butters now often come infused with superfoods, and highlight that fact
Implications - The popularity of diverse nutritious butters has resulted in the enhancement of such products with the inclusion of, and highlighting of, their "superfood" contents. The marketing of these butters as superfoods creates automatically positive associations from a consumer perspective, without brands having to vigorously reiterate their products' nutritious qualities.
Workshop Question - How can your brand leverage key terms to foster positive relationships with customers?
Trend Themes
1. Superfood Infused Butters - Nutritious butters are being infused with superfoods to create new and unique flavor profiles with added health benefits.
2. Peanut-free Nut Butter Alternatives - Alternative nut butter brands are focusing on creating peanut-free butters to cater to individuals with peanut allergies.
3. Adaptogenic Superfood Butters - Superfood butters enriched with adaptogenic ingredients are gaining popularity among health-conscious consumers.
Industry Implications
1. Nutritious Foods - The trends in superfood-infused butters provide an opportunity for nutritious food companies to create unique and healthy products to cater to health-conscious consumers.
2. Allergen-free Foods - Businesses focused on creating allergen-free products, such as peanut-free nut butters, have the opportunity to cater to consumers with food allergies.
3. Supplement Industry - The increased popularity of adaptogenic superfood butters presents a disruptive innovation opportunity for the supplement industry to expand into edible product offerings for stress relief and immunity-boosting benefits.
