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Super Butter

Nutritious butters now often come infused with superfoods, and highlight that fact

Implications - The popularity of diverse nutritious butters has resulted in the enhancement of such products with the inclusion of, and highlighting of, their "superfood" contents. The marketing of these butters as superfoods creates automatically positive associations from a consumer perspective, without brands having to vigorously reiterate their products' nutritious qualities.
Workshop Question - How can your brand leverage key terms to foster positive relationships with customers?
Trend Themes
1. Superfood Infused Butters - Nutritious butters are being infused with superfoods to create new and unique flavor profiles with added health benefits.
2. Peanut-free Nut Butter Alternatives - Alternative nut butter brands are focusing on creating peanut-free butters to cater to individuals with peanut allergies.
3. Adaptogenic Superfood Butters - Superfood butters enriched with adaptogenic ingredients are gaining popularity among health-conscious consumers.
Industry Implications
1. Nutritious Foods - The trends in superfood-infused butters provide an opportunity for nutritious food companies to create unique and healthy products to cater to health-conscious consumers.
2. Allergen-free Foods - Businesses focused on creating allergen-free products, such as peanut-free nut butters, have the opportunity to cater to consumers with food allergies.
3. Supplement Industry - The increased popularity of adaptogenic superfood butters presents a disruptive innovation opportunity for the supplement industry to expand into edible product offerings for stress relief and immunity-boosting benefits.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
120,766 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Adaptogenic Superfood Butters
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
The ‘Peal Butter’ spreads are simple superherb-rich blends that can be added to coffee, smoothies, spread over a slice of toast or eaten straight out of the jar. Pearl Butter is made... MORE
Healthy Cashew Butter Brands
Healthy Cashew Butter Brands
Minny Spoons Offers Nutrient-Dense Butters and Energy Bites
Minny Spoons is a brand created by fitness enthusiast Ashley Prentice, who is looking to start a small business selling her nut butters. The handmade nut butters are all based in cashews, and come... MORE
Pistachio Superfood Spreads
Pistachio Superfood Spreads
Nutrawbar Offers Pistachio Butter as a 100% Raw and Organic Spread
As an alternative to purchasing peanut butter, many consumers are now investing in alternative spreads, including everything from walnut butter to pistachio butter. In addition to selling a... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Micronutrient Nut Butters
Micronutrient Nut Butters
The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds
Barney Butter is a California-based spread brand that utilizes organic and fair trade ingredients along with superfoods such as flax seeds to its nut butters. This is the case of the Almond Butter... MORE
Peanut-Free Spread Packets
Peanut-Free Spread Packets
NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go
NuttZo’s ‘Power Fuel Single 2Go’ makes for a rich protein snack to go. The product is packaged in a small single-serving pouch, which makes it easy to consume on its own or with... MORE

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Creamy Tea Condiments
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