These Alcoholic Drinks are Designed to Be Vibrant and Youthful
Mishal Omar — August 30, 2016 — Lifestyle
References: iwantdesign & thedieline
The cider branding created by creative agency 'IWANT Design' works to draw the eye of potential consumers.
The brand 'Wolffer 139' offers both a cider and dry rose and they are packaged in a way that is reflective of summer. The bottle's labels evoke images that are reminiscent of warm weather -- with flowers, vintage images of women in bathing suits, ocean waves, fruits, plants and animals all combining to make one vibrant label. The graphics are haphazardly placed but work to capture the attention of people looking for the perfect summer drink.
This cider branding works to gain the attention of consumers who enjoy rich flavors and packaging that is eye-catching and vivid.
The brand 'Wolffer 139' offers both a cider and dry rose and they are packaged in a way that is reflective of summer. The bottle's labels evoke images that are reminiscent of warm weather -- with flowers, vintage images of women in bathing suits, ocean waves, fruits, plants and animals all combining to make one vibrant label. The graphics are haphazardly placed but work to capture the attention of people looking for the perfect summer drink.
This cider branding works to gain the attention of consumers who enjoy rich flavors and packaging that is eye-catching and vivid.
Trend Themes
1. Eye-catching Packaging - Opportunity for companies to attract consumers by designing vibrant and visually appealing packaging for their products.
2. Summer-themed Branding - Opportunity for brands to create seasonal branding that evokes warm weather and appeals to consumers looking for summer-inspired products.
3. Nostalgic Graphics - Opportunity for companies to incorporate vintage and nostalgic elements into their branding to capture the attention of consumers seeking a sense of nostalgia.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity in the alcoholic beverage industry to create unique, vibrant, and summery branding for cider, wine, and other alcoholic drinks.
2. Food and Beverage Packaging - Opportunity for packaging companies to offer creative and eye-catching packaging solutions for food and beverage brands that want to stand out on the shelves.
3. Graphic Design - Disruptive innovation opportunity in graphic design industry to incorporate haphazard and eclectic graphic elements into branding, appealing to consumers seeking unconventional and visually striking designs.
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