Lip oils become the latest fad in the cosmetic industry
Implications - Lip oils that both nourish and apply lightweight pigmentation are becoming increasingly popular in both the cosmetic and skincare industries. Although not too different from lip glosses or balms, these products speak to the power of terminology in shifting consumer perspective to imply novelty.
Workshop Question - List three ways your brand could re-frame one of its products/services to shift how its customers perceive it?
Trend Themes
1. Customizable Pigment-infused Lip Oils - Opportunity for brands to create a new line of lip oils containing bi-phase pigments that can be mixed prior to application to create a customized color, and which are also scented and flavored to improve the user experience.
2. Exfoliating Lip Oil Treatments - Opportunity for brands to create a collection of functional lip oils that hydrate and remove dead skin cells, with each treatment containing a different natural ingredient such as apple water or mint to provide a specialized experience for the user.
3. Water-based Lip Stains - Opportunity for brands to offer a new lip product with a light, residue-free formula that is powered by water and organic extracts, and which also includes anti-pollution ingredients to shield the lips from environmental stressors.
Industry Implications
1. Cosmetics - The cosmetic industry can explore new trends in lip oils and lip care treatments to provide products that enhance the health and appearance of the lips, and improve the overall user experience.
2. Skincare - The skincare industry can develop lip oils as a new category of products that provide deep moisturizing and exfoliation to the lips, with specialized treatments containing natural ingredients to target specific concerns.
3. Fashion - The fashion industry can incorporate lip oils as part of their look and style, as a trendy alternative to traditional lipsticks, balms or glosses, and which are also customizable and long-lasting for an all-day wear.
