This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme
Riley von Niessen — May 26, 2016 — Marketing
The cereal brand Cinnamon Toast Crunch has been behind a few bizarre advertising campaigns in the past. With its latest campaign, Cinnamon Toast Crunch attaches a cereal bowl to a hoverboard with 'Breakfast in the Fast Lane.' The company claims that it's "the most innovative way to get where you’re going without skipping breakfast. Part bowl, part board, it’s the greatest way to eat Cinnamon Toast Crunch on two wheels."
The commercial follows different riders aboard the 'Cinnamon Toast Cruiser,' drawing in looks from amazed passersby. Although the novelty devices are not available to the public, Cinnamon Toast Crunch constructs hoverbaord stations promoting the absurd idea, which works to lead consumers to spread word of the brand's tactics through social media.
The commercial follows different riders aboard the 'Cinnamon Toast Cruiser,' drawing in looks from amazed passersby. Although the novelty devices are not available to the public, Cinnamon Toast Crunch constructs hoverbaord stations promoting the absurd idea, which works to lead consumers to spread word of the brand's tactics through social media.
Trend Themes
1. Novelty Advertising Campaigns - Using unique and unconventional advertising methods to generate buzz and engage consumers.
2. Convenience-driven Marketing - Creating products or services that offer convenience and efficiency to consumers.
3. Social Media Word-of-mouth - Leveraging social media platforms to encourage consumers to share brand experiences and generate organic publicity.
Industry Implications
1. Food and Beverage - Exploring innovative ways to market food and beverages to capture consumer attention and increase brand awareness.
2. Technology and Gadgets - Developing and promoting new technologies and gadgets to enhance convenience and offer unique user experiences.
3. Advertising and Marketing - Adopting and implementing creative advertising strategies to engage consumers and stand out in a competitive market.
2.3
Score
Popularity
Activity
Freshness
