Diverse representations of masculinity hit mainstream platforms
Implications - The hard work of academic and social feminist discourse has resulted in the slow rise of masculinity being represented in more diverse forms across mainstream media platforms. This shift comes as authentic representation is increasingly valued by consumers, with the rigidity of traditional masculinity shown in the mainstream not being compatible with most consumers' lives or beliefs.
Workshop Question - How can your brand feature more authentic representation in its campaigns?
Trend Themes
1. Diverse Representation of Masculinity - As authentic representation becomes increasingly valued, brands have an opportunity to challenge traditional notions of masculinity and embrace more enlightened and inclusive messages that resonate with evolving societal values
2. Gender-ambiguous Fashion Products - With gender ambiguity at the forefront of fashion design, businesses have an opportunity to market traditionally feminine products to a more masculine audience, while also acting as a critique of traditional notions of masculinity
3. Stereotype-fighting Ads - Businesses can break gender stereotypes and amplify the conversation about what it means to be a man today by utilizing humor and emotional narratives in their advertising campaigns
Industry Implications
1. Fashion - The fashion industry has the potential to challenge traditional notions of masculinity by creating gender-ambiguous fashion products and promoting more diverse representations of masculinity
2. Beauty/grooming - The beauty/grooming industry can empower men to feel confident in their own skin, no matter their shape or size, by challenging societal pressure to conform to a certain body type
3. Advertising/marketing - The advertising/marketing industry can contribute to the conversation on modern masculinity by creating stereotype-fighting ads that break gender stereotypes and amplify the conversation about what it means to be a man today
5 Featured, 40 Examples:
178,629 Total Clicks
Date Range:
May 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:
