Cereal Magazine has Set Up a Penthouse Showroom in London
Joey Haar — May 25, 2017 — Art & Design
References: readcereal & dezeen
Cereal Magazine, a publication that focuses on design, has recently opened up a penthouse showcase on the Greenwich Peninsula in southeast London. Opened in collaboration with boutique real estate agency Aucoots, the temporary three-bedroom display apartment is filled with decor that the magazine believes to best represent a physical manifestation of its brand.
Cereal's penthouse showcase is called 'Abode,' and the name reflects the degree to which the magazine focused on designing a livable space. Many apartments in magazines look more like museums than living areas, but Abode's design is austere without looking sterile or cold. The penthouse itself also has the benefit of floor to ceiling windows around the entirety of the kitchen and living room, giving it a bright source of natural light and a view of the Thames below.
Cereal's penthouse showcase is called 'Abode,' and the name reflects the degree to which the magazine focused on designing a livable space. Many apartments in magazines look more like museums than living areas, but Abode's design is austere without looking sterile or cold. The penthouse itself also has the benefit of floor to ceiling windows around the entirety of the kitchen and living room, giving it a bright source of natural light and a view of the Thames below.
Trend Themes
1. Temporary Showroom Trend - Opportunity for companies to showcase their products or brand in a temporary showroom to attract customers and create buzz.
2. Experience-based Marketing Trend - Companies can create unique and immersive experiences for customers to interact with their brand, such as through a curated living space.
3. Design-driven Branding Trend - The design of a physical space can be used to reinforce a brand's image and ethos, as seen in Cereal Magazine's Abode showcase.
Industry Implications
1. Real Estate Industry - Real estate agencies can collaborate with brands to create unique and visually striking living spaces that showcase their properties.
2. Magazine Publishing Industry - Magazines can create physical showrooms to give their readers a real-life experience of their brand and content.
3. Interior Design Industry - Interior design companies can use temporary showrooms to showcase their designs and attract potential clients.
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