The Time's Up and #MeToo Movements Become Brands in Themselves
Implications - ‘Time's Up’ and ‘#MeToo’ are examples of movements highlighting gender inequalities and harassment in the workplace. The popularity of these movements has resulted in the movements becoming brands in their own right, with applications in the business world. This speaks to how social movements can align to consumers’ personal and professional goals. Furthermore, this represents an opportunity for brands to align their products and services with messages of representation and inclusion.
Workshop Question - How can your brand better accommodate social causes that consumers are increasingly concerned with?
Trend Themes
1. Branded Social Movements - The popularity of the 'Time's Up' and '#MeToo' movements has resulted in these social movements becoming brands in their own right, presenting an opportunity for brands to align themselves with messages of representation and inclusion.
2. Gender Equality Initiatives - Initiatives such as Dezeen's 'Move the Needle' can help advocate for female representation in industries with predominantly male representation, with a goal to better the global visibility of women in such sectors via public events.
3. Activist Accessories - 'The Power of the Purse' handbag line by artist Michele Pred can inspire other designers to create custom socially-conscious accessory designs that showcase important issues such as gender and racial inequality.
Industry Implications
1. Fashion Industry - By creating clothing with messages of representation and inclusion, the fashion industry can use its influence to promote positive social movements.
2. Design Industry - Designers and companies can partake in gender equality initiatives, such as Dezeen's 'Move the Needle,' to advocate for more female representation in their industry.
3. Art Industry - Artists like Michele Pred can influence other creators to make socially-conscious pieces that promote causes such as gender and racial equality.
5 Featured, 42 Examples:
147,416 Total Clicks
Date Range:
Jan 18 — Mar 18
Trending:
Average
Consumer Insight Topics:
