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Public Slumber

Brands curate publicized events or experiences meant to put people to sleep

Implications - The idea of sleeping in public out of pure desire rather than economical need is becoming increasingly common as brands curate pop-ups, experiences, and events that allow people to take naps outside of their homes. The experiential and somewhat taboo nature of such spaces draws consumers in, while giving companies the opportunity to form highly shareable, branded experiences.
Workshop Question - How can your brand create unlikely, memorable experiences for its customers?
Trend Themes
1. Publicized Sleep Events - Brands curating publicized sleep events to draw in customers and create highly shareable branded experiences.
2. Pop-up Rest Spaces - Creating branded pop-up nap stations with technology-banned sleeping spaces to promote relaxation and brand awareness.
3. Experiential Sleep Retail - Innovative experiential sleep retail spaces created to showcase brands offerings with unique themes and affordable costs aiming to help consumers improve their general health.
Industry Implications
1. Hospitality Industry - Creating high-end sleep spaces with technology banned and calm environments can improve customer sleeping experience and result in longer stays.
2. Retail Industry - Appropriate usage of branded experiential spaces are cost-effective while promoting relaxation and brand awareness simultaneously.
3. Concert Industry - Providing a restful experience to be linked with a mattress brand can attract new customers interested in a restful night’s sleep.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
305,514 Total Clicks
Date Range:
Jun 15 — Mar 18
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

All-Day Nap Bars
All-Day Nap Bars
'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep
‘Siesta & Go’ is a permanent new nap bar in Spain that makes it possible for tired people to catch up on their sleep as needed and return to their daily duties feeling revived and... MORE
Turnkey Experiential Retail Spaces
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
thisopenspace is a real estate technology start-up that offers brands a space to showcase their offerings in unique concept stores that suit particular themes. As thisopenspace only charges brands... MORE
Pop-Up Napping Stations
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
The brand eve is known for its self-described “revolutionary mattress” that claims to distribute pressure evenly, support the back, and offer a generally relaxing sleep. In order to... MORE
Group Napping Hammocks
Group Napping Hammocks
London's Sleeperie Encourages Adults to Catch Up on Sleep in Public
Many of the physical objects that are designed to support this activity are reserved for private spaces, meaning that sleep in public is often discouraged. Despite this, insomnia and other sleep-... MORE
Interactive Mattress Pop-Ups
Interactive Mattress Pop-Ups
Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
Mattress retailer ‘Silent Night’ recently launched a dream-focused interactive event called ‘Studio Out The Box’ in Shoreditch, London. At the event, people have the chance... MORE
Branded Sleep-Inducing Concerts
Branded Sleep-Inducing Concerts
This Concert Hall Was Filled with 150 Beautyrest Beds
Music and relaxation have always gone hand-in-hand, but the English composer Max Richter took this concept one step further during his eight-hour SXSW performance, in which the 150 audience members... MORE
Public Napping Pop-Ups
Public Napping Pop-Ups
This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
From now until the month of December, people in the UK visiting London’s Covent Garden will have the chance to visit a new temporary retail space and test out Casper mattresses, pillows and... MORE

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