Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Probiotic Cola

Probiotic beverages highlight their soda-like qualities

Implications - Whether kombucha or probiotic-infused sparkling beverages, brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy cola beverages. The switch from "sparkling beverage" marketing to "cola marketing" caters to demographics who sit in the middle of the "unhealthy" to "healthy" preference scale, offering guilt-free indulgence for the average consumer, rather than for those who prefer junk food, or entirely nutritious options.
Workshop Question - How can your brand better cater to individuals seeking a convenient middle ground when it comes to their purchase decisions?
Trend Themes
1. Probiotic Beverages - Brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy soda beverages.
2. Healthy Soda Alternatives - Consumers are demanding healthier alternatives to sugary sodas, leading to the rise of low-calorie, probiotic-infused soda-like drinks.
3. Familiar Flavors with Added Health Benefits - Brands are creating ranges that offer familiar, sweet flavors to appeal to consumers who are seeking an alternative to sugary sodas but still want a little indulgence.
Industry Implications
1. Beverage Industry - The beverage industry continues to evolve to cater to the health-conscious consumer on the hunt for novel flavor profiles and healthier, functional beverages.
2. Probiotic Industry - As consumers seek out foods and beverages that are good for their gut health and general well-being, the probiotic industry continues to grow.
3. Functional Beverage Industry - In a world where people are constantly on the go, the functional beverage industry provides consumers with drinks that cater to specific needs, such as energy, relaxation, and gut health.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
85,399 Total Clicks
Date Range:
Mar 16 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cold-Brewed Mountain Teas
Cold-Brewed Mountain Teas
TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea
Greek mountain tea is a naturally caffeine-free herbal tea infusion made from the dried flowers, leaves and stems of the Sideritis plant. This beverage is commonly consumed as part of the... MORE
Canned Probiotic Sodas
Canned Probiotic Sodas
'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
To expand upon the kombucha beverages and drinking vinegars that it already offers, Live Soda launched a probiotic soda line at Natural Products Expo West. As many consumers are opting for... MORE
Fermented Soda-Inspired Drinks
Fermented Soda-Inspired Drinks
LIVE Kombucha is Flavored Like Soda to Appeal to Consumers
Kombucha has a distinct flavor that makes it suitable only for those who enjoy the tart, effervescent experience, so LIVE Kombucha aims to transition it from a niche health tonic to a mainstream... MORE
Handcrafted Probiotic Sodas
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
‘KPOP’ is a Kickstarter-funded soda alternative that is made from water kefir grains. In recent years, consumers have begun demanding healthier alternatives to sugary sodas. This drink... MORE
Effervescent Probiotic Drinks
Effervescent Probiotic Drinks
Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
Alongside its existing range of savory probiotic Gut Shots, Farmhouse Culture recently introduced a line of probiotic drinks made from fermented vegetables sweetened with stevia under the name ‘... MORE
Cola Kombucha Drinks
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha describes that its ‘Chai Cola’ is a beverage that tastes of “exotic spices and old school cola.” While many health-conscious consumers are turning away... MORE

Related Examples

Protective Lemongrass Creams
Protective Lemongrass Creams
Jane Iredale's HandDrink Hand Cream Pairs SPF 15 & Natural Extracts
Barrel-Brewed Iced Teas
Barrel-Brewed Iced Teas
Teakoe Expanded Its Canned Ready-to-Drink Teas with New Flavors
Flavorful Electrolyte Supplements
Flavorful Electrolyte Supplements
Hammer Nutrition Endurolytes Fizz is Infused with Vitamins
Spicy Cucumber Kombuchas
Spicy Cucumber Kombuchas
Health-Ade Launched a New Jalapeño-Kiwi-Cucumber Kombucha Flavor
Low-Impact Eco Skincare
Low-Impact Eco Skincare
Five Products in Garnier's SkinActive Line are Cradle to Cradle Certified
Semi-Matte Tinted Sunscreens
Semi-Matte Tinted Sunscreens
Vive Sana's Daily Protezione Broad Spectrum SPF 30 is Baby-Safe
Mattifying Oil-Free Moisturizers
Mattifying Oil-Free Moisturizers
Caudalie's Moisturizing Mattifying Fluid Controls Shine
Frothy Fog-Inspired Drinks
Frothy Fog-Inspired Drinks
Peet's Coffee Launched a Collection of "Tea Fog" Beverages
Tea-Based Energy Shots
Tea-Based Energy Shots
The 5-hour TEA Shots Energize with Caffeine from Green Tea
Ocean Conservation-Focused Vodkas
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
Sparkling Organic Teas
Sparkling Organic Teas
This Sparkling Tea Drink is a New SanPellegrino Product Concept
Revived 90s Sodas
Revived 90s Sodas
Slice Soda is Seeing a Rebirth with but with a New Focus on Healthy Ingredients
Ethically Sourced Spring Waters
Ethically Sourced Spring Waters
JUST Water is Packaged in a Bottled Made from Renewable Materials
Vegetable-Rich Kids' Smoothies
Vegetable-Rich Kids' Smoothies
Happy Monkey Now Offers Fruit & Vegetable Smoothies for Kids
Caffeine-Free Kids' Teas
Caffeine-Free Kids' Teas
Bössi Kids Tea is an Organic Tea Drink Specifically Made for Kids
Preservative-Free Bottled Juices
Preservative-Free Bottled Juices
The Ocean Spray Organic 100% Juice Blends Have No Added Sugars
Prepackaged Canadian Alkaline Waters
Prepackaged Canadian Alkaline Waters
The Flow Alkaline Spring Water is Packaged in Tetra Paks
Sailor-Themed Kombucha Rebranding
Sailor-Themed Kombucha Rebranding
Health-Ade Has Rebranded to Offer a More Modern-Looking Beverage
Seaside-Themed Kombucha Branding
Seaside-Themed Kombucha Branding
These Raw Kombucha Beverages Were Inspired by a Seaside Town
Culinary-Inspired Probiotic Drinks
Culinary-Inspired Probiotic Drinks
Wonder Drink's Trio of Flavors Celebrate Offbeat Food Pairings
Probiotic Mushroom Beverages
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
Probiotic Hangover Supplements
Probiotic Hangover Supplements
The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol
Probiotic Face Creams
Probiotic Face Creams
Tula's Hydrating Day & Night Cream Boasts a Probiotic Strain
Flavored Probiotic Drinking Vinegars
Flavored Probiotic Drinking Vinegars
Vitox Offers Uniquely Formulated, Health-Conscious Beverages
Origin-Focused Beverage Branding
Origin-Focused Beverage Branding
The KHUYA Bottled Beverages are Raw and Healthy
Locally Sourced Kombucha Teas
Locally Sourced Kombucha Teas
The Brand Cove Kombucha Was Created Out of a Fermentation Experiment
Sassy Kombucha Branding
Sassy Kombucha Branding
Kombucha Zest Organic Health Drinks are Marketed in a Hip Way
Flavorfully Fermented Vegetables
Flavorfully Fermented Vegetables
Farmhouse Culture's Fermented Foods Include Leeks and Radishes
Digestion-Aiding Vegetable Chips
Digestion-Aiding Vegetable Chips
These Chips are Made with Probiotic-Rich Fermented Vegetables
Probiotic Kimchi Beverages
Probiotic Kimchi Beverages
Wildbrine's Newest Probiotic Product is a Collection of 'Kimchi Shots'
Peaceful Frozen Yogurt Shops
Peaceful Frozen Yogurt Shops
This Yoga-Inspired Frozen Yogurt Shop Offers Meditation Classes
Salty Kombucha Tea Blends
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
Savory Artisanal Sodas
Savory Artisanal Sodas
The Cicero Beverage Company Candied Bacon Cream Soda is Scrumptious
Savory Summertime Sodas
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Probiotic Kombucha Kits
Probiotic Kombucha Kits
This Fermentation Kit Lets You Create Flavored Kombucha Beverages
Small Batch Fermentation Kits
Small Batch Fermentation Kits
This Small Batch Fermentation Kit Makes Kimchi and Sauerkraut
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
Honey-Infused Sodas
Honey-Infused Sodas
The 'Humble Honey Soda' Raises Awareness and Money for Bee Preservation
Superfood Non-Dairy Desserts
Superfood Non-Dairy Desserts
Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence
Fermented Dessert Teas
Fermented Dessert Teas
The Tart Master Brew Kombucha Blend Offers a Healthy Sugar Alternative
Fermented Cabernet Teas
Fermented Cabernet Teas
The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor
Pastel-Hued Craft Sodas
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
Boozy Mexican-Inspired Sodas
Boozy Mexican-Inspired Sodas
This Hard Soda is Is Designed to Taste Like Freshly Pressed Juice
Probiotic Berry Sodas
Probiotic Berry Sodas
The Obi Probiotic Soda is Infused with Nutrients from Water Kefir
Botanical Cocktail Sodas
Botanical Cocktail Sodas
Q Drinks' Line of Carbonated Beverages is Ideal for Creating Mixed Drinks
Herbal Citrus Sodas
Herbal Citrus Sodas
This Pepsi Product in Japan Tastes Like Refreshing Lemon and Mint
Cocktail-Inspired Sodas
Cocktail-Inspired Sodas
The Freshbe Soft Drinks Target Millennials with Cocktail-Flavored Drinks