Consumers Can Personalize a Veuve Clicquot Bottle for Their Valentine
Malika Renee Butss — February 11, 2016 — Marketing
References: glassofbubbly & chiclaunches
Give the gift of a personalized wine bottle this Valentine's Day with Veuve Clicquot's initiative. The popular vino brand is giving consumers the chance to personalize their own bottle for the special day ahead.
Working with Veuve Clicquot Rosé, consumers who purchase this wine are sure to notice its special packaging. Each bottle comes in a limited-edition box outfitted with letters that consumers can stick to the box to spell out a message. Additionally, they also have an option to record a message. The vino label is furthering their personalized wine experience by also promoting the #SayItWithClicquot hashtag on Instagram which consumers can use to share and view other Clicquot moments.
While a bottle of vino is a common Valentine's Day gift, Veuve Clicquot's personalized wine bottles add an extra special touch that trumps any ordinary bottle.
Working with Veuve Clicquot Rosé, consumers who purchase this wine are sure to notice its special packaging. Each bottle comes in a limited-edition box outfitted with letters that consumers can stick to the box to spell out a message. Additionally, they also have an option to record a message. The vino label is furthering their personalized wine experience by also promoting the #SayItWithClicquot hashtag on Instagram which consumers can use to share and view other Clicquot moments.
While a bottle of vino is a common Valentine's Day gift, Veuve Clicquot's personalized wine bottles add an extra special touch that trumps any ordinary bottle.
Trend Themes
1. Personalized Wine Bottles - There is a growing trend of consumers seeking personalized wine bottles, creating an opportunity for brands to offer customizable wine packaging and messaging.
2. Limited-edition Packaging - Limited-edition packaging is becoming a popular trend in the wine industry, providing brands with an opportunity to create unique and collectible wine bottles for special occasions.
3. Social Media Promotion - Promoting personalized wine experiences through social media platforms like Instagram is an emerging trend, allowing brands to engage with consumers and create a community around their products.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can benefit from offering personalized wine bottle options, attracting consumers who seek unique and customized gifts for special occasions.
2. Packaging and Printing - The packaging and printing industry can explore opportunities in creating limited-edition packaging designs for wine brands, fulfilling the demand for collectible and special occasion bottles.
3. Digital Marketing and Social Media - The digital marketing and social media industry can assist wine brands in promoting personalized wine experiences through strategic social media campaigns, leveraging platforms like Instagram to engage with consumers and build brand loyalty.
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