Smoothie Factory is Rolling Out 12 Juices to Appeal to the Health-Conscious
Riley von Niessen — May 25, 2017 — Lifestyle
References: smoothiefactory & qsrmagazine
Smoothie Factory, a nutrition-focused franchise that was founded in 1996 by Olympic athlete James Villasana, is adding to its menu with a total of 12 all-natural juices that come in resealable bottles.
Each of the beverages has under 230 calories, are made with high quality ingredients, and have simplistic recipes -- so that consumers know exactly what they're getting. The new juices were reportedly added to the menu due to an increase in consumer demand for nutritious snack and meal replacement options, with more consumers looking for products that will benefit their overall health in a convenient fashion.
A few of Smoothie Factory's new options include single ingredient juices which come in orange, carrot, and apple flavors, as well as a series of blended beverages that have green vegetables combined with sweet fruits.
Each of the beverages has under 230 calories, are made with high quality ingredients, and have simplistic recipes -- so that consumers know exactly what they're getting. The new juices were reportedly added to the menu due to an increase in consumer demand for nutritious snack and meal replacement options, with more consumers looking for products that will benefit their overall health in a convenient fashion.
A few of Smoothie Factory's new options include single ingredient juices which come in orange, carrot, and apple flavors, as well as a series of blended beverages that have green vegetables combined with sweet fruits.
Trend Themes
1. All-natural Juices - Disruptive innovation opportunity: Develop innovative packaging solutions for all-natural juices to enhance convenience and extend shelf life.
2. Health-conscious Snacks - Disruptive innovation opportunity: Create nutritious snack options that cater to the health-conscious consumers' demand for convenient and beneficial products.
3. Meal Replacement Market - Disruptive innovation opportunity: Design meal replacement solutions that combine high-quality ingredients with simplistic recipes to meet the growing demand for nutritious and convenient meal alternatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop new all-natural juice recipes and formulations to tap into the health-conscious consumer market.
2. Packaging - Disruptive innovation opportunity: Invent resealable and sustainable packaging solutions for all-natural juices to meet the demand for on-the-go consumption.
3. Wellness and Fitness - Disruptive innovation opportunity: Create innovative health-conscious snacks and meal replacement products to cater to the growing wellness and fitness industry.
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