The worlds of art and play become more inclusive for transgender communities
Implications - In a social media age that demands inclusivity, brands that specialize in art and play are paving the way when it comes to the enhanced representation of traditionally marginalized transgender people. This shift is particularly accommodating to younger demographics, from Gen Z to Millennials and their children, as these generations seek out more fluid forms of education and representation in the products and experiences they purchase.
Workshop Question - How can your brand better foster a sense of inclusion either internally, or within the products/experiences it offers?
Trend Themes
1. Inclusive Storytelling - Brands are enhancing representation of traditionally marginalized transgender people in stories and games
2. Education on Gender Identity - Toys and books are being developed to educate children about the experiences of trans people
3. Trans-inclusive Fashion - High fashion brands are celebrating transgender models on their runway shows
Industry Implications
1. Media and Entertainment - Opportunity to create more inclusive stories that represent traditionally marginalized communities, engaging younger demographics.
2. Toy and Game Industry - Opportunity to create educational toys and game experiences that foster inclusivity, empathy and acceptance.
3. Fashion Industry - Opportunity to be all-inclusive and celebrate body positivity for everyone, including the transgender community.
5 Featured, 45 Examples:
288,100 Total Clicks
Date Range:
Nov 15 — Mar 18
Trending:
Warm
Consumer Insight Topics:
