The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
Michael Hemsworth — May 25, 2016 — Tech
References: blog.generalmills & technabob
Taking the original design of the scooter hoverboard and giving it a breakfast-oriented twist, the Cinnamon Toast Crunch Cruiser features a cereal bowl mounted on it for enjoying a bowl on the go.
Hot off the heels of the Selfie Spoon, the Cinnamon Toast Crunch Cruiser was created by General Mills as a marketing endeavor to create a Millennial-focused vehicle.
The Cinnamon Toast Crunch Cruiser takes the design of traditional scooter hoverboards, adds a pole and holds a bowl of cereal at the optimal level for enjoyment whilst riding around. With only five in existence, the Cinnamon Toast Crunch Cruiser is a surefire example of how classic brands are appealing to younger generations through fun yet goofy creations.
Hot off the heels of the Selfie Spoon, the Cinnamon Toast Crunch Cruiser was created by General Mills as a marketing endeavor to create a Millennial-focused vehicle.
The Cinnamon Toast Crunch Cruiser takes the design of traditional scooter hoverboards, adds a pole and holds a bowl of cereal at the optimal level for enjoyment whilst riding around. With only five in existence, the Cinnamon Toast Crunch Cruiser is a surefire example of how classic brands are appealing to younger generations through fun yet goofy creations.
Trend Themes
1. Cereal-based Devices - The creation of devices with cereal-based components could lead to a new trend of breakfast-themed gadgets.
2. Millennial-targeted Marketing - Creating quirky marketing campaigns and products could be a trend in capturing the attention of younger generations.
3. Multipurpose Vehicles - Combining transportation and entertainment features could be a trend in creating unique vehicles.
Industry Implications
1. Food and Beverage - Food and beverage companies could benefit from incorporating their products into unconventional devices to attract new customers.
2. Manufacturing - Manufacturers have an opportunity to create unique and customized products based on consumer preferences and interests.
3. Entertainment - Entertainment companies could benefit from creating unique experiences through the combination of transportation and food.
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