Branded activations are increasingly prevalent in suburban areas
Implications - The pop-up industry has thus far focused on urban areas where high foot traffic makes activations hard to miss, however this is slowly changing to better accommodate suburban consumers. This shift is a more concentrated evolution of the reason why pop-ups gained popularity in the first place – consumers value more authentic brand connections, and brands are willing to offer them that in place of, or alongside, large national campaigns.
Workshop Question - How can your brand better reach more isolated demographics?
Trend Themes
1. Suburban Pop-ups - Brands are starting to accommodate suburban consumers by creating branded pop-up experiences that offer a more authentic connection with the brand.
2. Craft-beer Inspired Food - Combining craft-beer with food has become a popular trend, with pop-ups focused on experiences like beer-inspired bread, offering a unique and viral-worthy experience.
3. Pop-up Train Carriages - Transformation of old train carriages into pop-up spaces is a growing trend that offers an opportunity for unique and imaginative usage of old infrastructure and can be a potential solution to urban decay.
Industry Implications
1. Retail Industry - The retail industry can leverage branded pop-up experiences to attract consumers who desire a more authentic connection with brands, especially those in suburban areas.
2. Food and Beverage Industry - The food and beverage industry can look to trends like combining craft-beer with bread to create viral-worthy food hybrids that can attract customers via pop-ups and social media.
3. Architecture and Design Industry - The architecture and design industry can drive innovation by using existing infrastructure, such as old train carriages, to create unique and whimsical pop-up spaces.
4 Featured, 35 Examples:
194,644 Total Clicks
Date Range:
Oct 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
