Points programs are integrated into common social networks for youth appeal
Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Workshop Question - What is one kind of loyalty program you could install that would surprise and delight your customer?
Trend Themes
1. Social Loyalty Programs - Offering perks and discounts on social platforms like Twitter and Instagram to cater to Millennial consumers.
2. Data-driven Rewards - Brands are offering consumers free data in exchange of completing surveys with the use of mobile apps.
3. Social Media Incentives - Businesses are encouraging voter participation and spreading positivity by offering free products like ice cream or gas in exchange of social media activity.
Industry Implications
1. Hospitality - The hospitality industry can implement social loyalty programs to personalize guest experiences and gain loyalty, particularly with Millennial customers.
2. Market Research - Market research firms can explore data-driven rewards mobile apps and offer insights on customer behavior to a variety of brands.
3. Fast Food - Fast food chains can incentivize social media activity and gamify their promotions using mobile apps that reward customers for engaging in their brand's social media content, leading to greater brand loyalty.
6 Featured, 53 Examples:
115,650 Total Clicks
Date Range:
Jul 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:
