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Socialized Reward

Points programs are integrated into common social networks for youth appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Workshop Question - What is one kind of loyalty program you could install that would surprise and delight your customer?
Trend Themes
1. Social Loyalty Programs - Offering perks and discounts on social platforms like Twitter and Instagram to cater to Millennial consumers.
2. Data-driven Rewards - Brands are offering consumers free data in exchange of completing surveys with the use of mobile apps.
3. Social Media Incentives - Businesses are encouraging voter participation and spreading positivity by offering free products like ice cream or gas in exchange of social media activity.
Industry Implications
1. Hospitality - The hospitality industry can implement social loyalty programs to personalize guest experiences and gain loyalty, particularly with Millennial customers.
2. Market Research - Market research firms can explore data-driven rewards mobile apps and offer insights on customer behavior to a variety of brands.
3. Fast Food - Fast food chains can incentivize social media activity and gamify their promotions using mobile apps that reward customers for engaging in their brand's social media content, leading to greater brand loyalty.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
114,863 Total Clicks
Date Range:
Jul 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fast Food Social Apps
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
‘Taco Bell Explore’ is an interactive game app that was created with a mobile rewards company called Kiip. It works by linking to a user’s social media accounts, where it can... MORE
Rewarding Selfie Apps
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
‘Pay Your Selfie’ is an innovative new app that has found a way to monetize taking selfies. The Startup has created a variety of assignments for users which reward each selfie with a... MORE
Data-Rewarding Apps
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand’s consumers with free data. The one small catch is that AT&T is asking consumers to complete... MORE
Online Positivity Campaigns
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
Chevrolet and IBM’s Watson program have partnered for a new advertising campaign called ‘Fueling Possibilities.’ The campaign, which comprises a TV spot and an online test, is all... MORE
Political Dessert Incentives
Political Dessert Incentives
Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream
There are dozens of tactics that have been trialed over the years in order to inspire the youth vote, but none may be as effective or as simple as this initiative from Ben & Jerry’s. As... MORE
Festive Donut Promotions
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
Last year, Dunkin’ Donuts launched a special holiday campaign called the #DDCoffeeJoy Photo and Video Contest, which encouraged customers to share their favorite holiday moments on social media.... MORE

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