This Target Holiday Commercial Targets Star Wars Fans
Jana Pijak — March 9, 2016 — Marketing
This Target holiday commercial was launched late last year and features a cast of kids and costumed Stormtroppers. Appealing to fans of the widely popular Star Wars series, this holiday ad was released to promote the department store's gift collection while simultaneously preparing sci-fi buffs for the theatrical release of Star Wars: The Force Awakens this past December.
A part of the retailer's series of chapter-titled ads, this Target holiday commercial features a Stormtropper chase and ends with a trio of kids who outsmart the sci-fi villains. The commercial's cheeky theme connects mature and young audiences with an appreciation for both the classic and newly released Star Wars films.
Inspired by pop culture, this department store add is a niche take on classic holiday marketing.
A part of the retailer's series of chapter-titled ads, this Target holiday commercial features a Stormtropper chase and ends with a trio of kids who outsmart the sci-fi villains. The commercial's cheeky theme connects mature and young audiences with an appreciation for both the classic and newly released Star Wars films.
Inspired by pop culture, this department store add is a niche take on classic holiday marketing.
Trend Themes
1. Sci-fi Marketing - Opportunities for brands to create holiday campaigns that incorporate popular sci-fi themes and target niche audiences.
2. Brand Collaborations - The potential for retailers to partner with popular franchises, like Star Wars, to create unique and engaging holiday advertisements.
3. Multi-generational Appeal - Creating commercials that connect different age groups by combining classic and modern elements of beloved franchises.
Industry Implications
1. Retail - Department stores and retailers can leverage the excitement around sci-fi movies to promote their holiday gift collections.
2. Film/entertainment - Film studios and entertainment companies can collaborate with retailers to promote upcoming movie releases through holiday commercials.
3. Marketing/advertising - Marketing agencies and advertisers can utilize popular culture and sci-fi themes to create innovative and attention-grabbing holiday campaigns.
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