CyberLink's Foodies & Photographs Contest Rewards Holiday Bakers
Katherine Pendrill — November 8, 2016 — Marketing
References: cyberlink & businesswire
Last year, the software company CyberLink launched its first ever food photography campaign titled 'Foodies & Photographs.' The contest was designed to encourage consumers to use its PhotoDirector PC software or its PhotoDirector mobile app during the holiday season by capitalizing on the popularity of food photography.
The Foodies & Photographs contest challenged consumers to capture the perfect image of their festive culinary creations. In order to take their photos, participants were able to download a free trial of CyberLink's computer software or mobile app and then use these tools to edit and perfect their pictures. Once finished, participants were invited to submit their photos through the official contest page or on social media using the hashtag #CyberLinkFoodies. To help promote the contest, CyberLink even enlisted the help of food photographer Alexa Mehraban of the Instagram account @EatingNYC.
The contest demonstrates how brands can increase engagement by capitalizing on activities consumers already enjoy such as food photography.
The Foodies & Photographs contest challenged consumers to capture the perfect image of their festive culinary creations. In order to take their photos, participants were able to download a free trial of CyberLink's computer software or mobile app and then use these tools to edit and perfect their pictures. Once finished, participants were invited to submit their photos through the official contest page or on social media using the hashtag #CyberLinkFoodies. To help promote the contest, CyberLink even enlisted the help of food photographer Alexa Mehraban of the Instagram account @EatingNYC.
The contest demonstrates how brands can increase engagement by capitalizing on activities consumers already enjoy such as food photography.
Trend Themes
1. Food Photography Contests - Brands can increase engagement by launching food photography contests and encouraging the use of editing software and mobile apps.
2. Mobile App Contests - Businesses can create mobile app contests to attract and engage customers, incentivizing participation through prizes and rewards.
3. Social Media Hashtag Campaigns - Companies can maximize user-generated content by launching social media hashtag campaigns that ask for user submissions and offer exposure through prizes and recognition.
Industry Implications
1. Software - Software companies can capitalize on the popularity of food photography by launching photo editing software and offering it as a tool for photo contests.
2. Food - Food businesses can launch food photography contests to drive user engagement and generate user-generated content that promotes their products and services.
3. Photography - Photography companies can partner with brands to launch photography contests that showcase their products and services and create opportunities for user-generated content and engagement.
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