The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
Katherine Pendrill — November 8, 2016 — Marketing
References: news.dunkindonuts & prnewswire
Last year, Dunkin' Donuts launched a special holiday campaign called the #DDCoffeeJoy Photo and Video Contest, which encouraged customers to share their favorite holiday moments on social media. The contest not only helped the brand promote its holiday beverages and food, but also gave consumers a fun way to make Dunkin' Donuts a part of their holiday celebrations.
The #DDCoffeeJoy Photo and Video Contest was launched last November as a way to give "fans an opportunity to show just how their favorite coffee brings them joy throughout the season." Those wishing to participate in the contest were asked to share pictures and videos of their favorite holiday moments involving Dunkin' Donuts Coffee on social media using the hashtags #DDCoffeeJoy and #Contest. The images were then displayed online and several lucky winners were rewarded with JetBlue travel certificates, as well as Dunkin' mGifts.
The #DDCoffeeJoy Photo and Video Contest was launched last November as a way to give "fans an opportunity to show just how their favorite coffee brings them joy throughout the season." Those wishing to participate in the contest were asked to share pictures and videos of their favorite holiday moments involving Dunkin' Donuts Coffee on social media using the hashtags #DDCoffeeJoy and #Contest. The images were then displayed online and several lucky winners were rewarded with JetBlue travel certificates, as well as Dunkin' mGifts.
Trend Themes
1. Social Media Contests - Opportunity for businesses to engage with customers and promote their products through interactive social media contests.
2. User-generated Content Marketing - Ability for brands to leverage user-generated content to increase brand awareness and encourage customer participation.
3. Holiday-themed Promotions - Potential for businesses to create special holiday campaigns to drive customer engagement and boost sales during festive seasons.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to use social media contests and user-generated content to promote their products and connect with customers.
2. Hospitality and Travel - Possibility for travel companies, like JetBlue, to collaborate with brands and offer rewards for social media contest winners to increase brand visibility and attract customers.
3. Marketing and Advertising - Scope for marketing and advertising agencies to develop and implement creative holiday-themed promotions for brands to effectively engage with their target audience.
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