Friska and EPOSability Provide Personalized Offers to Their Customers
Alyson Wyers — August 7, 2015 — Business
References: friskafood & springwise
This loyalty app goes above and beyond by providing personalized offers to their users. Friska gives people increased access to healthy fast food options by making suggestions based on past purchases. Based in Bristol, the company collaborated with point of sales firm EPOSability to create a "behavior-dependant loyalty system" for their growing base of consumers.
Friska's online ordering system and database gathers information first. Instead of sending generic deals out to everyone, the loyalty app sends out personalized offers based on previous buying history. Users can view the bargains in-app and can redeem them when pre-ordering food. This also helps them skip long lines and adds convenience to the process. Through the app, they can also leave feedback for Friska's services.
Friska's online ordering system and database gathers information first. Instead of sending generic deals out to everyone, the loyalty app sends out personalized offers based on previous buying history. Users can view the bargains in-app and can redeem them when pre-ordering food. This also helps them skip long lines and adds convenience to the process. Through the app, they can also leave feedback for Friska's services.
Trend Themes
1. Personalized Offers - Using customer data to send personalized offers and recommendations, creating a more tailored and engaging shopping experience.
2. Behavior-dependent Loyalty Systems - Implementing loyalty systems that adapt and reward customers based on their buying behavior, increasing customer satisfaction and retention.
3. Online Ordering and Pre-ordering - Offering online ordering and pre-ordering options to streamline the purchasing process and enhance convenience for customers.
Industry Implications
1. Food and Beverage - Implementing customized loyalty apps in the food and beverage industry to provide personalized offers and enhance customer engagement.
2. Point of Sales - Developing loyalty apps in collaboration with point of sales firms to create behavior-dependent loyalty systems and improve customer experience.
3. Mobile App Development - Providing personalized loyalty app solutions by leveraging mobile app development expertise and customer data.
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