Ben & Jerry's is Releasing a New Flavor of Beer with New Belgium
Mishal Omar — June 22, 2016 — Lifestyle
References: thrillist & refinery29
In a collaboration with New Belgium Brewing Company, the popular ice cream brand Ben & Jerry's is releasing a beer that is flavored like one of its most sought-after ice cream flavors.
The collaborators had previously created a 'Salted Caramel Brown Ale' and now they will release a 'Chocolate Chip Cookie Dough'-flavored ale. The unique beer flavor will likely be sweet and would make for an excellent gift for those who are obsessed with ice cream. In addition to coming out with a uncommonly flavored beer, the companies have decided to donate a portion of their profits to the climate change awareness group 'Protect Our Winters.'
By creating an ice cream beer flavor and simultaneously helping the environment, New Belgium and Ben & Jerry's partnership transforms the traditional concept of an ice cream float into an excellent business venture.
The collaborators had previously created a 'Salted Caramel Brown Ale' and now they will release a 'Chocolate Chip Cookie Dough'-flavored ale. The unique beer flavor will likely be sweet and would make for an excellent gift for those who are obsessed with ice cream. In addition to coming out with a uncommonly flavored beer, the companies have decided to donate a portion of their profits to the climate change awareness group 'Protect Our Winters.'
By creating an ice cream beer flavor and simultaneously helping the environment, New Belgium and Ben & Jerry's partnership transforms the traditional concept of an ice cream float into an excellent business venture.
Trend Themes
1. Ice Cream Beer - Combining ice cream and beer to create a new flavor profile presents an opportunity for brewers to experiment with unconventional flavor combinations.
2. Charitable Collaborations - Partnering with a non-profit organization to support a cause can enhance brand image and attract socially conscious customers.
3. Limited Edition Promotions - Creating a limited time, specialty product can generate excitement among consumers and encourage them to act quickly, potentially increasing sales for a short period of time.
Industry Implications
1. Brewing - Breweries can explore new and innovative flavors by collaborating with other well-known brands, creating unique beers that appeal to a wider audience.
2. Ice Cream - Ice cream companies could partner with breweries to create complementary beer flavors, offering a new way to enjoy their products.
3. Non-profit - Organizations could seek partnerships with businesses to create mutually beneficial collaborations that raise awareness and support for important causes.
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