Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out.
Workshop Question - What role does your product or service play in the customer's personal relationships? How can you maximize this?
Trend Themes
1. Romantic Subscription - Busy couples are turning to creative subscription services to simplify their date nights at home.
2. Date Night Activity Subscriptions - Subscription services that offer romantic and creative date night activities are an increasingly popular market.
3. Anniversary-reminder Tools - Subscription services that remind users about important dates and offer gift recommendations are becoming more commonplace.
Industry Implications
1. Subscription Services - Couples are increasingly turning to subscription services for a range of curated experiences.
2. Relationship Services - Opportunities exist for companies to create innovative services that help couples stay connected and maintain intimacy.
3. Personalized Gift Services - Companies can offer personalized gift recommendations to customers who may struggle with finding gift ideas for their partners.
