Citrus ingredients are added to high-calorie snacks for health conscious allure
Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Workshop Question - How can your brad re-position itself as luxurious and health-conscious?
Trend Themes
1. Citrus Infusion - Citrus is being infused in snacks and confectioneries to add exoticism, tanginess and sourness.
2. Healthy Indulgence - Consumers are seeking to adhere to a nutritional lifestyle through healthy indulgence options.
3. Expanding Flavor Profile - Consumers are seeking out bold, sophisticated and exotic new flavor combinations.
Industry Implications
1. Snacks and Confectioneries - Innovative citrus infusion and flavor exploration in snack and confectionery products caters to consumer's desire for healthy, gourmet and tangy indulgence options.
2. Food and Beverage - Citrus infusion is being tried out in cocktails, baked goods and a variety of other products across the food and beverage industry.
3. Gift Industry - Citrus-infused and exotic-flavored chocolates and confectioneries offer a new and intriguing option for consumers seeking gift-ready, gourmet sweets and treats.
