Digital natives turn to high-tech solutions to learn to play music
Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Workshop Question - What aspect of your brand can you automate in order to streamline processes or consumer experience?
Trend Themes
1. Technology-integrated Instrumental Learning Tools - Brands are integrating technology to instrumental learning tools in order to streamline the learning process, providing disruptive innovation opportunities for companies to develop more efficient and personalized self-learning systems.
2. Smartphone-connected Musical Instruments - Musical instruments that can be connected to smartphones and other devices have created a new market for tech-savvy musicians, with disruptive innovation opportunities for companies to improve these instruments through software and app development.
3. Gesture-controlled Music Creation - Gesture-controlled instruments, such as the Titan Reality Pulse, enable musicians to create 3D music and turn air gestures into musical notes, providing disruptive innovation opportunities for companies to develop more sophisticated and intuitive musical instruments.
Industry Implications
1. Musical Instruments - Companies in the musical instrument industry can leverage technology and software development in order to create more efficient self-learning systems and smartphone-connected instruments.
2. Education - The integration of technology into instrumental learning tools has created new opportunities for companies to improve and personalize self-learning systems, disrupting traditional music education systems.
3. Consumer Electronics - The development of smartphone-connected instruments and gesture-controlled music creation devices has led to a new market for tech-savvy musicians, providing disruptive innovation opportunities for companies specializing in consumer electronics.
