This Chain is Giving Away Free Scoops of Its Most Popular Flavors
Katherine Pendrill — March 17, 2016 — Marketing
References: benjerry & brandeating
On April 12th, Ben & Jerry's will be giving away free scoops of ice cream as part of its annual Free Cone Day promotion. With temperatures slowly rising, this promotion offers the perfect opportunity for Ben & Jerry's fans to indulge in their favorite chilly treat.
The Free Cone Day promotion will be running at all Ben & Jerry's Scoops Shops, meaning customers all over the world can enjoy their very own complimentary treat. Fans can enjoy their free scoop in a cone or a cup and they can choose from any of the available flavors. This even includes the brand's three new Core flavors launched just last week. However, what makes the promotion particularly special is that there is no limit to how many times customers can get back in line of order more free scoops of ice cream.
The Free Cone Day promotion will be running at all Ben & Jerry's Scoops Shops, meaning customers all over the world can enjoy their very own complimentary treat. Fans can enjoy their free scoop in a cone or a cup and they can choose from any of the available flavors. This even includes the brand's three new Core flavors launched just last week. However, what makes the promotion particularly special is that there is no limit to how many times customers can get back in line of order more free scoops of ice cream.
Trend Themes
1. Free Giveaways - Opportunity for businesses to attract new customers, create buzz, and increase brand recognition by offering free giveaways like Ben & Jerry's.
2. Promotional Events - Hosting events like Ben & Jerry's Free Cone Day can generate excitement and customer loyalty, leading to increased sales and market share.
3. Customization - Offering consumers choices and customization options like Ben & Jerry's with its wide variety of flavors can increase customer satisfaction and loyalty.
Industry Implications
1. Food and Beverage - Restaurants and food companies alike can benefit from offering free samples or promotional events to attract new customers and increase sales.
2. Retail - Offering freebies or hosting events such as product launches or pop-up shops can attract customers and generate buzz within the retail industry.
3. Entertainment - Hosting events or giveaways like movie premieres or celebrity meet-and-greets can attract fans and increase engagement within the entertainment industry.
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