Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
Rebecca Byers — January 11, 2016 — Marketing
References: eventmagazine
Tesco Mobile Ireland carried out a dynamic series of AR-powered in-store events throughout the 2015 holiday season. The unique use of AR helped bring to life Tesco Mobile's holiday campaign while engaging consumers in a genuinely entertaining way that also introduced augmented reality technology.
The augmented reality app was accessible to customers from their own phone or using designated tablets to view the penguins, who skate, dance and play soccer. The experience complemented the brand's holiday campaign which featured a family of animated penguins.
The playful holiday event was created in collaboration between Tesco Mobile Ireland and Dublin-based experiential agency Backup. The experience also offered patrons a printed version of the campaign's storyboard so that they could relive the event at-home.
The augmented reality app was accessible to customers from their own phone or using designated tablets to view the penguins, who skate, dance and play soccer. The experience complemented the brand's holiday campaign which featured a family of animated penguins.
The playful holiday event was created in collaboration between Tesco Mobile Ireland and Dublin-based experiential agency Backup. The experience also offered patrons a printed version of the campaign's storyboard so that they could relive the event at-home.
Trend Themes
1. In-store AR Events - Disruptive innovation opportunity lies in creating immersive AR experiences in physical retail spaces to engage consumers and enhance brand campaigns.
2. Augmented Reality Technology - Disruptive innovation opportunity exists in developing new AR applications and technologies that can be used to enhance consumer experiences.
3. Experiential Marketing - Disruptive innovation opportunity lies in utilizing immersive and interactive experiences to promote brands and engage customers.
Industry Implications
1. Retail - Disruptive innovation opportunity exists in integrating technology, such as AR, into physical retail spaces to create unique and interactive shopping experiences.
2. Mobile Telecommunications - Disruptive innovation opportunity lies in leveraging AR technology to enhance brand campaigns and engage customers in the mobile telecom industry.
3. Advertising and Marketing - Disruptive innovation opportunity exists in combining AR technology with experiential marketing strategies to create memorable and engaging brand experiences.
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