Taco Bell Created a Guide to Showcase Its AVA-Certified Food Options
Laura McQuarrie — August 3, 2016 — Lifestyle
It can often be a challenge to find vegetarian fast food items on a menu, but Taco Bell is aiming to make it easier on consumers with its 'How to Eat Vegetarian and Meatless at Taco Bell' guide.
Taco Bell notes that it sells about 350 million vegetarian items annually and many of its menu items are already vegetarian-friendly or can easily be made vegetarian-friendly with a few substitutions or removals. To give vegetarians extra peace of mind, Taco Bell is the first quick service restaurant to offer American Vegetarian Association (AVA) certified food options. Taco Bell's vegetarian fast food options include the Breakfast Soft Taco without bacon, Black Bean Burritos and Veggie Power Bowls.
While many fast food restaurants are now creating all-new vegetarian and vegan dishes to cater to the many consumers who are now adopting plant-based diets, the guide created by Taco Bell is a cost-effective way to spotlight existing menu options.
Taco Bell notes that it sells about 350 million vegetarian items annually and many of its menu items are already vegetarian-friendly or can easily be made vegetarian-friendly with a few substitutions or removals. To give vegetarians extra peace of mind, Taco Bell is the first quick service restaurant to offer American Vegetarian Association (AVA) certified food options. Taco Bell's vegetarian fast food options include the Breakfast Soft Taco without bacon, Black Bean Burritos and Veggie Power Bowls.
While many fast food restaurants are now creating all-new vegetarian and vegan dishes to cater to the many consumers who are now adopting plant-based diets, the guide created by Taco Bell is a cost-effective way to spotlight existing menu options.
Trend Themes
1. Plant-based Fast Food - Fast food restaurants are creating more vegetarian and vegan dishes to cater to the growing number of consumers who are adopting plant-based diets.
2. Menu Optimization - More quick service restaurants are looking to optimize their menus to highlight existing vegetarian-friendly options, like Taco Bell's 'How to Eat Vegetarian and Meatless at Taco Bell' guide.
3. Vegetarian Food Certification - Restaurants like Taco Bell are offering American Vegetarian Association (AVA) certified food options to give vegetarians peace of mind and attract more plant-based consumers.
Industry Implications
1. Fast Food - Fast food restaurants like Taco Bell are adapting to the growing demand for plant-based options and optimizing their menus to cater to vegetarians and vegans.
2. Food Certification - Certification companies like the American Vegetarian Association (AVA) are becoming more important as restaurants seek to offer certified vegetarian and vegan food options.
3. Food Marketing - Marketing professionals can help quick service restaurants promote their existing vegetarian-friendly options and develop new plant-based dishes to attract more customers.
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