7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
Laura McQuarrie — March 19, 2015 — Business
References: 7-eleven & canadiangrocer
Stationed on nearly every corner around the world, customers will only continue to frequent 7-Eleven stores with the introduction of a new loyalty platform. Launched in Canada, the new loyalty program provides big rewards for those who use its mobile app when making drink purchases served in 7-Eleven cups. After buying six hot or cold drinks, fittingly, the seventh one is free. Quite simply, when the seventh free drink is redeemed, the incentive starts again.
While this is a deceptively simple system, the real value for 7-Eleven happens behind the scenes. Data collected by the app includes information about demographics, geolocation, shareability and targetability. These insights will only help this $85 billion chain succeed in the digital age, especially since smartphones and mobile apps trump traditional web access and advertising.
While this is a deceptively simple system, the real value for 7-Eleven happens behind the scenes. Data collected by the app includes information about demographics, geolocation, shareability and targetability. These insights will only help this $85 billion chain succeed in the digital age, especially since smartphones and mobile apps trump traditional web access and advertising.
Trend Themes
1. Data-driven Loyalty Programs - Implementing data-driven loyalty programs can provide valuable customer insights and drive customer engagement.
2. Mobile App Integration - Integrating mobile apps with loyalty programs can enhance customer experience and enable personalized offers and rewards.
3. Geolocation Tracking - Utilizing geolocation tracking technology in loyalty apps can enable targeted marketing and tailored promotions based on customer location.
Industry Implications
1. Retail - Retailers can leverage data-driven loyalty programs to enhance customer loyalty and gain valuable insights for marketing and operations.
2. Mobile App Development - The demand for mobile app developers will continue to grow as more businesses incorporate loyalty programs and customer engagement features into their apps.
3. Data Analytics - The increasing need for data analysis in loyalty programs opens up opportunities for companies specializing in data analytics and predictive modeling.
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