The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months
Katherine Pendrill — March 7, 2016 — Lifestyle
The new Ben & Jerry's 'Wich range gives consumers a delicious way to start preparing for the summer months. Instead of simply offering consumers a new flavor of its famous ice cream, the brand has repackaged its best-selling varieties in the form of two tasty ice cream sandwiches.
The new Ben & Jerry's 'Wich line consists of two types of Fairtrade ice cream sandwiches. The Cookie Dough 'Wich consists of cookie dough ice cream sandwiched between two soft-baked chocolate chip cookies, while the Chocolate Fudge Brownie 'Wich is made up of chocolate brownie ice cream stuffed between two double chocolate chip cookies. Both flavors are available in single packages, multi-packs, eight-count mini packs and tubs.
With summer only a few months away, the new collection gives consumers a whole new way to enjoy their favorite Ben & Jerry's flavors.
The new Ben & Jerry's 'Wich line consists of two types of Fairtrade ice cream sandwiches. The Cookie Dough 'Wich consists of cookie dough ice cream sandwiched between two soft-baked chocolate chip cookies, while the Chocolate Fudge Brownie 'Wich is made up of chocolate brownie ice cream stuffed between two double chocolate chip cookies. Both flavors are available in single packages, multi-packs, eight-count mini packs and tubs.
With summer only a few months away, the new collection gives consumers a whole new way to enjoy their favorite Ben & Jerry's flavors.
Trend Themes
1. Ice Cream Sandwiches - Creating new flavors of ice cream sandwiches can provide a fun and refreshing twist on traditional ice cream products.
2. Repackaged Products - Repurposing best-selling ice cream flavors into new packaging formats, like ice cream sandwiches, can attract new customers and increase sales.
3. Fairtrade Ice Cream - Promoting the use of Fairtrade ingredients in ice cream products can appeal to socially conscious consumers and differentiate the brand from competitors.
Industry Implications
1. Ice Cream - The ice cream industry can capitalize on the trend of creating innovative ice cream sandwiches to expand product offerings and attract new customers.
2. Packaging - The packaging industry can explore new designs and formats for ice cream sandwiches to enhance the consumer experience and provide convenience.
3. Socially Conscious Brands - Brands that focus on Fairtrade ingredients in their ice cream products can disrupt the ice cream industry by appealing to the growing consumer demand for ethical and sustainable options.
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