UK Retailer GAME Implemented an Augmented Reality System for Shoppers
Michael Hemsworth — January 9, 2016 — Tech
A vast majority of consumers are wielding smartphones to both shop online and experience retail, so UK retailer GAME implemented an augmented reality system to help encourage some holiday cheer. After prompting shoppers to download the Scan It! app, the marketing promotion allowed them to scan a poster to take a selfie with Game Claus; the video game-loving spokesperson for the brand this holiday season.
Being that large segments of shopping consumers are constantly looking to their smartphones for entertainment and interaction, the GAME augmented reality system marketing approach is both timely and hilarious.
Speaking on the augmented marketing campaign, Marketing and Insight Director of GAME Fred Prego explains that, "For too long, there has been only one option for the traditional festive picture: on Father Christmas’ knee. Just like the world of gaming, we want to bring this into the next generation, giving our community the chance to take an augmented reality selfie with our Christmas icon, Gamer Claus."
Being that large segments of shopping consumers are constantly looking to their smartphones for entertainment and interaction, the GAME augmented reality system marketing approach is both timely and hilarious.
Speaking on the augmented marketing campaign, Marketing and Insight Director of GAME Fred Prego explains that, "For too long, there has been only one option for the traditional festive picture: on Father Christmas’ knee. Just like the world of gaming, we want to bring this into the next generation, giving our community the chance to take an augmented reality selfie with our Christmas icon, Gamer Claus."
Trend Themes
1. Augmented Reality Marketing - The implementation of an augmented reality system for holiday promotions can create engaging and interactive experiences for shoppers.
2. Mobile Shopping - The increasing use of smartphones for both online shopping and in-store experiences presents opportunities for retailers to leverage mobile technology for marketing campaigns.
3. Interactive Selfies - Utilizing augmented reality technology to allow customers to take selfies with brand icons can enhance brand engagement and create memorable experiences.
Industry Implications
1. Retail - The retail industry can leverage augmented reality to create immersive and interactive shopping experiences, enhancing customer engagement and driving sales.
2. Gaming - Integrating augmented reality into gaming experiences can unlock new levels of interactivity and immersion, providing gamers with unique and innovative gameplay opportunities.
3. Marketing - Augmented reality marketing campaigns offer marketers a dynamic and attention-grabbing way to connect with consumers, fostering brand loyalty and generating buzz.
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