Taco Bell is Bringing Back Rolled Chicken Tacos as a New Snacking Option
Katherine Pendrill — October 21, 2016 — Lifestyle
References: tacobell & brandeating
In an effort to continue expanding its ever-growing menu of snack-sized dishes, Taco Bell has announced the return of its dippable Rolled Chicken Tacos. Not only are the new tacos the perfect size for snacking, but their tightly rolled shape also makes them portable enough for consumers to enjoy on the go.
The Rolled Chicken Tacos were previously introduced several years ago as Taco Bell's take on taquitos. Now back on the menu, the Rolled Chicken Tacos feature the same shredded chicken filling rolled in a corn tortilla and then deep-fried. The tacos are also served with a side of dipping sauce, which includes options such as nacho cheese, guacamole, salsa, reduced-fat sour cream or Spicy Ranch.
Available in packets of two or four, the zesty handheld tacos are perfect for a mid-day snack.
The Rolled Chicken Tacos were previously introduced several years ago as Taco Bell's take on taquitos. Now back on the menu, the Rolled Chicken Tacos feature the same shredded chicken filling rolled in a corn tortilla and then deep-fried. The tacos are also served with a side of dipping sauce, which includes options such as nacho cheese, guacamole, salsa, reduced-fat sour cream or Spicy Ranch.
Available in packets of two or four, the zesty handheld tacos are perfect for a mid-day snack.
Trend Themes
1. Snack-sized Dishes - The trend of offering small, convenient dishes presents an opportunity for restaurants to expand their menus and cater to on-the-go consumers.
2. Dippable Foods - Incorporating dippable elements into food items can enhance the snacking experience and offer additional flavor options for consumers.
3. Convenience On-the-go - The demand for portable food options provides an opportunity for businesses to create products that can be easily consumed while on the move.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of snack-sized dishes and dippable foods to attract customers seeking quick and convenient food options.
2. Food Packaging - The food packaging industry can innovate by developing packaging solutions that enhance the portability and convenience of snack-sized food items.
3. Fast Casual Restaurants - Fast casual restaurants can tap into the convenience on-the-go trend by offering a variety of portable and flavorful snack-sized dishes to cater to busy consumers.
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