Movie theaters adopt unexpected sources of entertainment to engage viewers
Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Workshop Question - What is the least engaging, most tedious part of your customer's interaction with your brand? How could you increase engagement here?
Trend Themes
1. Experiential Cinema - Cinemas are looking to add sources of entertainment beyond simple movie projection to transform the traditional movie-going experience from something passive to something more engaging.
2. Multi-sensory Cinema Seating - Cineplex's 4DX enhances movies with snow, scents, vibrations and more using technology to offer experiences that can't be had from an ordinary living room.
3. Virtual Reality Movie Theaters - Virtual reality cinemas provide movie-goers with an immersive experience that can transport them to different locations and could be the next major area of entertainment VR will function in.
Industry Implications
1. Entertainment Industry - The entertainment industry has to keep innovating its offering to provide a new immersive and shared experience to a tech-savvy and demanding audience.
2. Technology Industry - The technology industry has a leading role to develop multi-sensory and augmented reality experiences and platforms to meet the expectations of viewers who are looking for new and more engaging entertainment forms.
3. Hospitality Industry - The hospitality industry should look to integrate different entertainment segments into their business to attract new customers and differentiate themselves from competitors.
7 Featured, 59 Examples:
219,299 Total Clicks
Date Range:
Apr 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:
