The 'Tanks'giving' Campaign Aims to Reward Holiday Travelers with Free Gas
Katherine Pendrill — November 8, 2016 — Tech
References: blog.gasbuddy & travelpulse
The gas station-tracking app GasBuddy recently partnered with the motor fuels retailer Corner Store to launch a holiday promotion called 'Tanks'giving,' which aims to help travelers make their way home for Thanksgiving.
The Tanks'giving promotion is a holiday campaign that involves giving away thousands of gallons of free gas to people across the US. To take advantage of the promotion, drivers with a profile on the Gas Buddy app will be able to redeem up to $20 worth of free fuel at select Corner Store locations. The promotion will begin in Phoenix, Arizona, and then gradually move across the country.
The special campaign is designed to promote use of the Gas Buddy app and Corner Store's services by capitalizing on the millions of people hitting the road to visit loved ones over Thanksgiving. As Corner Store's VP of Marketing Peter Brodnitz explains, "With GasBuddy, we will be able to help our loyal Corner Store customers fill up on fuel during the holiday season."
The Tanks'giving promotion is a holiday campaign that involves giving away thousands of gallons of free gas to people across the US. To take advantage of the promotion, drivers with a profile on the Gas Buddy app will be able to redeem up to $20 worth of free fuel at select Corner Store locations. The promotion will begin in Phoenix, Arizona, and then gradually move across the country.
The special campaign is designed to promote use of the Gas Buddy app and Corner Store's services by capitalizing on the millions of people hitting the road to visit loved ones over Thanksgiving. As Corner Store's VP of Marketing Peter Brodnitz explains, "With GasBuddy, we will be able to help our loyal Corner Store customers fill up on fuel during the holiday season."
Trend Themes
1. Holiday Promotions - Disruptive innovation opportunity: Develop creative and rewarding promotional campaigns during holiday seasons to attract and retain customers.
2. Gas Station-tracking Apps - Disruptive innovation opportunity: Build user-friendly and incentivized apps that help track gas station locations and provide discounts or rewards to increase user engagement.
3. Free Fuel Campaigns - Disruptive innovation opportunity: Create initiatives that offer free fuel to customers as a way to build brand loyalty and encourage adoption of related services or products.
Industry Implications
1. Gas Station Retail - Disruptive innovation opportunity: Integrate technology solutions into gas station retail operations, such as loyalty programs and partnerships with gas station-tracking apps, to enhance customer experience and drive sales.
2. Mobile App Development - Disruptive innovation opportunity: Develop user-friendly and feature-rich mobile apps for gas station-related services, such as finding nearby stations, comparing prices, and redeeming rewards, to capture a larger market share in the industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize data-driven strategies and partnerships with retail companies to create targeted and engaging marketing campaigns that drive customer acquisition and retention.
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