New oral care concepts adopt high tech elements for tech-savvy consumers
Implications - New dentistry products are incorporating high tech features that deliver the best of healthcare with a futuristic, connected appeal. This direction in oral care fits in well with young, contemporary consumers who prefer smart devices that they find not only intuitive, but also essential to everyday tasks.
Workshop Question - Can your brand appeal more to the tech-savvy consumer by altering particular features or elements?
Trend Themes
1. Smart Toothbrushes - High-tech toothbrushes with smartphone connectivity and gamification features are enhancing consumers' oral care experience.
2. Connected Dental Devices - Bluetooth and Wi-Fi-enabled dental devices, such as mouth guards and smart toothbrush attachments, allow for real-time tracking and monitoring of oral health.
3. Oral Health Analysis - Devices that use spectroscopy to analyze and identify potential oral health problems are paving the way for more personalized and proactive dental care.
Industry Implications
1. Healthcare - The dental care industry and healthcare in general can benefit from the incorporation of smart technology and data analysis to improve patient care.
2. Consumer Electronics - The integration of smart technology into dental devices provides an opportunity for the consumer electronics industry to expand into new product categories.
3. Gaming Industry - The gamification of oral care with interactive toothbrushes and dental apps opens up a new market for the gaming industry to tap into.
