Social media informs retail spaces of the future
Implications - The collective power of social media has had an incredible influence on retail in the digital age. Moving forward, retailers will take this social energy and apply it to physical brick-and-mortar stores, encouraging forms of peer-to-peer engagement and allowing online communities to meet and thrive in physical contexts. The phenomenon of socialized retail suggests that shopping will soon be an activity that's experienced communally.
Workshop Question - If your brand were to integrate social media into the brick-and-mortar space, how would you do so?
Trend Themes
1. Socialized Retail - The trend towards socialized retail suggests that shopping will soon be an activity that's experienced communally.
2. In-store Interactive Technology - The use of real-time social feeds and interactive technology is a trend that builds stronger relationships with consumers who are highly motivated by social media.
3. Large-format Stores - The trend towards large-format stores is meant to offer a new kind of shopping experience and encourages the consumer to interact with the merchandise.
Industry Implications
1. Retail - The socialized retail trend will have the biggest impact on the retail industry as they work to draw consumers to brick-and-mortar stores.
2. Marketing - Incorporating real-time social feeds and interactive technology into retail stores is a marketing trend that can deliver authentic brand interactions and increase brand following.
3. Fashion - The trend towards large-format stores features new product zones and LED ads that are especially relevant to the fashion industry, which pivots around the trends and styles of the moment.
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Date Range:
Mar 15 — Aug 17
Trending:
Hot
Consumer Insight Topics:
