The link between diet and wellness is strengthened with health-focused bars
Implications - Snack bars have been a commonplace source for energy and protein; however, as consumer attitudes towards health evolve, so do food products. The modern snack bar now offers targeted solutions to promote health in specific sectors, such as digestive or reproductive health. This shift indicates that consumers are continuing to favor smaller, portable diet solutions, even when it comes to ensuring physical well-being.
Workshop Question - What is your brand doing to appease the on-the-go consumer? How can you elevate the convenience factor one step further?
Trend Themes
1. Targeted Wellness Solutions - Consumer attitudes towards health are evolving, demanding more specific and targeted products, which creates an opportunity to develop products that address specific health issues.
2. Innovative Ingredients - Introducing innovative and healthy ingredients, such as cricket flour and hemp, creates healthier snack options that appeal to the health-conscious consumer market.
3. Complete Nutrition On-the-go - The demand for convenient consumption continues to increase, creating a need for on-the-go nutritionally complete bars that provide sustained energy and nutrition.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can capitalize on the demand for targeted wellness solutions by creating products that address specific health issues.
2. Food and Beverage Industry - The food and beverage industry can develop innovative ingredients and nutritional offerings to provide healthier snack options for the health-conscious consumer market.
3. Packaging and Branding Industry - With the growing demand for natural and sustainable ingredients, the packaging and branding industry can provide packaging solutions that communicate the natural and wholesome quality of the product.
