Fashion brands adapt to reflect the ubiquity of technology
Implications - The fashion industry is becoming increasingly considerate of consumers' relationship with technology. Many fashion brands have gone as far as to accommodate consumers' tech usage with garments specifically designed to discreetly carry and even charge devices on-the-go. This forward-thinking shift speaks to the importance of understanding, and acting upon, the pivotal lifestyle changes of consumers.
Workshop Question - How are outside industries impacting your own and how can you adapt?
Trend Themes
1. Functional Design - Fashion brands craft garments specifically designed to discreetly carry and even charge devices on-the-go
2. Wearable Tech - Fashion designers create products that incorporate technology, such as battery packs and solar panels, adding a technological edge to clothing and accessories
3. Urban Lifestyle - Fashion companies create comfortable yet stylish clothing and accessories for the modern urban professional who is always on-the-go
Industry Implications
1. Fashion Industry - Designing clothing specifically for the needs of technology users creates a new market for functional and fashionable garments
2. Technology Industry - Integrating technology into fashion creates opportunities for innovation and collaboration between fashion and tech companies
3. Outdoor Industry - Fashion designers incorporate functionality into outdoor clothing to create durable and convenient wearable technology that is perfect for outdoor enthusiasts and professionals
5 Featured, 44 Examples:
249,239 Total Clicks
Date Range:
Sep 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:
