Fashion tech expands to include therapeutic measures
Implications - The fusion of technology and fashion has often resulted in experiential and experimental offerings; however, this marriage has also resulted in many pragmatic designs. Garments and accessories that address and promote physical well-being are on the next frontier of fashion tech, borne out of a consumer insistence on achieving health in all facets of life.
Workshop Question - What does the day in the life of your typical consumer look like and how are you facilitating their choices and preferences?
Trend Themes
1. Fashion and Technology - The merging of fashion and technology is resulting in the emergence of clothing with functional therapeutic elements.
2. Wearable Electronics - Soft, small, and virtually indistinguishable electronics and sensors are being incorporated into clothing for health monitoring and improvement.
3. Smart Fitness Apparel - Smart shirts and other athletic apparel are being embedded with technology capable of tracking biometric workouts to boost training performance.
Industry Implications
1. Health and Wellness - The in demand focus on staying fit is driving the merging of fashion and technology in clothing with functional therapeutic elements.
2. Wearable Technology - Fashion tech is now including wearable electronics to monitor and improve health and wellbeing.
3. Fitness - The industry of athletic apparel is innovating and providing design solutions with the incorporation of smart technology capable of tracking personal biometrics.
6 Featured, 51 Examples:
337,462 Total Clicks
Date Range:
Apr 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
