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Chilled Accessibility

Frozen food retail is updated to offer greater convenience

Implications - Despite the rising interest in health and wellness, frozen food remains a profitable and growing sector, in part due to its convenience. The accessibility factor is further augmented by retailers now offering delivery or vending options for greater ease and on-demand purchasing. This shift reveals the influence of convenience when it comes to purchasing decisions.
Workshop Question - What incremental benefit can your brand provide to entice consumers?
Trend Themes
1. Convenience Culture - Convenience continues to prove influential in customer purchasing decisions, leading to the introduction of options such as frozen food vending machines and one-hour delivery services.
2. Customization Craze - Automated systems utilizing technology such as 3D printing and touchscreen interfaces have allowed for the creation of fully personalized desserts and frozen treats.
3. Green and Efficient - The importance of eco-friendliness and energy efficiency have led to the creation of automated kiosks that promise to use less energy than traditional options.
Industry Implications
1. Retail - Innovations such as frozen food vending machines and automated yogurt kiosks are creating new opportunities for retailers to reach customers with greater convenience.
2. Food and Beverage - The food and beverage industry is experiencing a shift towards customization, where customers can easily tailor their meals and desserts to their liking.
3. Supply Chain and Logistics - The one-hour chilled and frozen food delivery services offered by companies such as Amazon highlight the need for efficient and timely supply chain and logistics procedures.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
204,751 Total Clicks
Date Range:
Jun 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:

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