Frozen food retail is updated to offer greater convenience
Implications - Despite the rising interest in health and wellness, frozen food remains a profitable and growing sector, in part due to its convenience. The accessibility factor is further augmented by retailers now offering delivery or vending options for greater ease and on-demand purchasing. This shift reveals the influence of convenience when it comes to purchasing decisions.
Workshop Question - What incremental benefit can your brand provide to entice consumers?
Trend Themes
1. Convenience Culture - Convenience continues to prove influential in customer purchasing decisions, leading to the introduction of options such as frozen food vending machines and one-hour delivery services.
2. Customization Craze - Automated systems utilizing technology such as 3D printing and touchscreen interfaces have allowed for the creation of fully personalized desserts and frozen treats.
3. Green and Efficient - The importance of eco-friendliness and energy efficiency have led to the creation of automated kiosks that promise to use less energy than traditional options.
Industry Implications
1. Retail - Innovations such as frozen food vending machines and automated yogurt kiosks are creating new opportunities for retailers to reach customers with greater convenience.
2. Food and Beverage - The food and beverage industry is experiencing a shift towards customization, where customers can easily tailor their meals and desserts to their liking.
3. Supply Chain and Logistics - The one-hour chilled and frozen food delivery services offered by companies such as Amazon highlight the need for efficient and timely supply chain and logistics procedures.
