Sydney's Golden Gaytime Popup Offers Artisanal Frozen Treats
Jana Pijak — January 25, 2017 — Lifestyle
References: streetsicecream.au & buro247.au
Australia's Golden Gaytime brand is a household name that recently promoted its new range of products with a dessert-themed popup. Offering a range of artisanal frozen treats, the activation was hosted at different Topshop and Topman locations across Sydney and Melbourne.
Named 'Crumb Shed,' the popup offered an artisanal ice cream selection with creations priced at $6 a piece. The flavors ranged from 'Unicorn Breath' -- a blend of vanilla breadcrumbs, strawberry candies and edible glitter flakes -- 'Chocapalooza,' a banana-infused treat as well as 'Crumb Choc Millionaire,' an unexpected treat with the addition of coconut and potato chip toppings.
Golden Chief's 'Salty Gaytime' and 'OG-G' flavors completed the tasty menu and gave those with a sweet tooth a chance to sample new Golden Gaytime products before they hit store shelves.
Named 'Crumb Shed,' the popup offered an artisanal ice cream selection with creations priced at $6 a piece. The flavors ranged from 'Unicorn Breath' -- a blend of vanilla breadcrumbs, strawberry candies and edible glitter flakes -- 'Chocapalooza,' a banana-infused treat as well as 'Crumb Choc Millionaire,' an unexpected treat with the addition of coconut and potato chip toppings.
Golden Chief's 'Salty Gaytime' and 'OG-G' flavors completed the tasty menu and gave those with a sweet tooth a chance to sample new Golden Gaytime products before they hit store shelves.
Trend Themes
1. Artisanal Frozen Treats - Disruptive innovation opportunity: Create unique flavors and combinations of artisanal frozen treats to cater to the growing demand for premium desserts.
2. Popup Activations - Disruptive innovation opportunity: Develop interactive popup activations in collaboration with popular brands to create buzz and increase product visibility.
3. Unconventional Toppings - Disruptive innovation opportunity: Experiment with unconventional toppings like edible glitter flakes, potato chip toppings, and unique combinations to create distinctive dessert experiences.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative dessert concepts and flavors in the food and beverage industry to attract customers and differentiate from competitors.
2. Retail - Disruptive innovation opportunity: Partner with popular retail brands to host popup activations and engage with customers in unique and memorable ways.
3. Hospitality - Disruptive innovation opportunity: Collaborate with hotels, restaurants, and cafes to offer artisanal frozen treats with unconventional toppings as part of a premium dessert menu.
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