Nivea's 'Sunslide' Encourages Beach Sun Protection in a Fun Way
Laura McQuarrie — June 3, 2016 — Lifestyle
References: nivea.co.za & adweek
When there are sandcastles to build and water to splash in, the last thing kids usually want to be involved in is applying beach sun protection. As a solution to this, Nivea came up with a fun way to encourage kids to play safely in the sun.
Since the Skin Cancer Foundation reports that South Africa has the highest rate of skin cancer, Nivea installed the 'Sunslide' at a beach, which was powered by 50 gallons of SPF 50+ waterproof sunscreen rather than the water that fuels a typical waterslide.
Nivea gave out goggles and encouraged kids to take a ride down the slide—after a single run, they would be coated with enough sun protection cream to prevent burns and other skin irritations.
Since the Skin Cancer Foundation reports that South Africa has the highest rate of skin cancer, Nivea installed the 'Sunslide' at a beach, which was powered by 50 gallons of SPF 50+ waterproof sunscreen rather than the water that fuels a typical waterslide.
Nivea gave out goggles and encouraged kids to take a ride down the slide—after a single run, they would be coated with enough sun protection cream to prevent burns and other skin irritations.
Trend Themes
1. Fun Sun Protection Campaigns - Brands can launch campaigns that incorporate fun activities to encourage sun protection among children and adults alike.
2. Innovative Sunscreen Application Methods - Companies can explore new ways to apply sunscreen, such as the installation of sun protection slides, to make the process more engaging and accessible.
3. Using Data to Target High Skin Cancer Rate Areas - Brands can leverage data and research to identify regions with high skin cancer rates and create targeted sun protection campaigns and products for those areas.
Industry Implications
1. Sunscreen and Skincare - Companies in the sunscreen and skincare industry can innovate by exploring new ways to apply and market sun protection products.
2. Recreational Activities and Tourism - Sun protection campaigns can also be targeted towards recreational activities and tourism industries to encourage safe sun exposure practices.
3. Healthcare and Pharmaceutical - Pharmaceutical companies can focus on developing new, more effective sun protection products, especially for high skin cancer rate areas.
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