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Dual-Purpose Infancy

Infant care products evolve to offer dual-purpose capabilities

Implications - Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care.
Workshop Question - How could you hybridize your brand's offering to appeal to multiple aspects of your target consumer's lifestyle?
Trend Themes
1. Dual-purpose Infant Care Products - Brands are offering infant products with multi-functional capabilities for heightened convenience, reflecting a need for more adaptable forms of care.
2. Wearable Baby Monitors - Parents can collect and assess real-time insights about their baby’s health through wearable smart baby monitors.
3. Smart Nursery Accessories - Smart nursery accessories that perform a variety of functions provide modern parents with peace of mind.
Industry Implications
1. Health Technology - The emergence of dual-purpose infant care products and wearable baby monitors is inspiring innovative companies to produce better health technology.
2. Consumer Goods - Smart nursery accessories are leading manufacturers of consumer goods to create more advanced products to meet the demands of modern parents.
3. Supplement Industry - Dual-action supplements providing multiple health benefits are becoming popular in the market with parents prioritizing preventive measures to protect their children’s health.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
385,337 Total Clicks
Date Range:
May 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hands-Free Breastfeeding Lamps
Hands-Free Breastfeeding Lamps
The Angel Ring Can Be Worn Around a Parent's Arm
The Angel Ring is an illuminated standalone halo-shaped device that’s conveniently designed to help new moms breastfeed their children. The design is dual-purposed, serving as a thermometer... MORE
Baby Smart Socks (UPDATE)
Baby Smart Socks (UPDATE)
Owlet Introduces a Comfortable Wearable to Track a Baby's Health
Owlet’s baby smart sock is a piece of wearable tech that helps new parents keep in touch with their newborn’s health. Although it was originally announced a couple years ago, the monitor... MORE
Smart Baby Onesies
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
The Mimo Baby is a wearable smart baby monitor that doesn’t just alert you when your little one is crying or otherwise uncomfortable, but also lets you collect and assess real-time insights... MORE
Infant Oral Wipes
Infant Oral Wipes
Jack N' Jill Makes a Baby Wipe Specifically for Gums and Teeth
Baby wipes have been a staple of parents’ infant care bags for years, but Jack N’ Jill makes a wipes of a different kind for young infants. Rather than making wipes that are suited to... MORE
Multitasking Nursery Accessories
Multitasking Nursery Accessories
The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
With so many nursery accessories on the market, new parents can feel easily overwhelmed when choosing a baby sleep aid system. The Serenity Star is an ingenious multitasking feeding and sleep system... MORE
Weight-Monitoring High Chairs
Weight-Monitoring High Chairs
This Adjustable High Chair Features an App-Connected Built-in Scale
Smart Froc is an adjustable high chair that allows parents to easily and consistently measure their baby or toddler’s weights to ensure that they are healthy. It’s difficult to get a... MORE
Dual-Purpose Cuddling Toys
Dual-Purpose Cuddling Toys
The Babyera Cuddling Toy Blanket Provides a Two-in-One Design
It’s often that children have a favorite blanket and a favorite stuffed animal, so the Babyera Cuddling Toy Blanket is designed to merge the two together. Available now for preorder on... MORE
Digestive Defense Supplements
Digestive Defense Supplements
Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement
Blackmores’ Probiotics+ Eczema Relief is a product that boasts a dual-action formula that is loaded with 20 billion bacteria and a prebiotic to reduce some of the symptoms that are associated... MORE

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