These Topshop x bPay Items Make Next-Gen Payment Tech Accessible
Laura McQuarrie — June 11, 2016 — Tech
Fashion retailer Topshop has now launched its second accessory collection with bPay, which make it possible for young consumers to tap into the ease of contactless payment tech. The all-new accessory range includes a series of bracelets, phone cases and key chains that have built-in contactless chips that are connected to secure digital wallets. This fusion of fashion and technology shows the potential for this kind of technology to easily hide in plain sight and become integrated into just about any ordinary accessory.
bPay technology comes from Barclaycard and allows consumers to make tap-and-go payments from contactless terminals.
This range targeted at the young female consumers who frequent Topshop—a generation that is eager and quick to adopt new technologies and accept them as the new norm.
bPay technology comes from Barclaycard and allows consumers to make tap-and-go payments from contactless terminals.
This range targeted at the young female consumers who frequent Topshop—a generation that is eager and quick to adopt new technologies and accept them as the new norm.
Trend Themes
1. Fashion-tech Integration - Combining fashion and technology creates opportunities for easier integration and wider adoption of innovative payment systems.
2. Contactless Payment Accessories - Accessories that incorporate contactless payment chips can provide a high level of convenience and security to consumers.
3. Youth Technology Adoption - Younger generations are eager to adopt new technologies and are likely to be early adopters of contactless payment accessories and other innovative payment systems.
Industry Implications
1. Fashion and Retail - Fashion and retail industries that incorporate contactless payment accessories into products have opportunities to better meet consumer demands for convenience and security and foster higher customer engagement.
2. Fintech - Fintech companies that offer secure digital wallets and digital payment systems have opportunities to collaborate with fashion and retail companies to create innovative payment solutions.
3. Consumer Electronics - Consumer electronics industry has opportunities to incorporate contactless payment chips into wearable technology and smartphones, enhancing the convenience and security of digital payments.
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